Theme Parks & Themed Entertainment

California Misadventure — Part 5

Here’s another present to slip under the tree: the final installment of Jim’s April 2000 MousePlanet classic. Read it for yourself and decide how many of Hill’s predictions came true.

Published

24 years ago

December 31, 2000

Jim Hill

OUR STORY SO FAR:

All Michael Eisner wanted was to turn Anaheim into Orlando. Was that too much to ask?

Given all the problems Disney had getting Westcot through the approval process … Yes, I guess it was.

Everything that could have gone wrong with Disneyland’s first expansion plans did. Orange County residents, upset at what they believed was the Mouse’s cavalier attitude toward their neighborhood’s concerns with the Westcot project model, quickly organized Homeowners for Maintaining the Environment (Anaheim HOME). This local activist group picketed the park, handed anti-Disney leaflets to guests entering the parking lot. Anaheim HOME did everything that it could to make the Mouse look bad.

Not that Disney needed that much help in that department. When it came to Westcot, between the free Disneyland tickets for Anaheim city hall employees scandal to the including property on the Disneyland expansion plan that the Mouse hadn’t actually paid for yet brouhaha, it just seemed like the project had turned into one embarrassing gaffe after another.

Finally, Eisner, who had lost his enthusiasm for huge Disney theme park projects following the Euro Disney debacle, had had enough. He turned to his new hatchet man, Paul Pressler. “Make this go away, ” said Eisner. Pressler did.

Which brings us to the Fall of 1995. Disneyland’s expansion plans are back to Square One. High in the Rockies, a new team of Disney executives meet to discuss the future direction of the project.

This is not going to be pretty.

Westcot was dead. Long live Westcot.

Eisner and his Imagineers had tried to do something bold, something ambitious in Anaheim. That didn’t fly with the locals or, in the end, make that much financial sense for the company.

But now the clock was ticking. CalTrans had already begun work on a multi-million dollar face-lift of Interstate 5. Once this six-year-long lane-widening, bridge-building and exit-ramp-constructing project was completed, folks could once again be able to zoom down the 5 to Anaheim to see …

What? Disney had persuaded the state to put all that money into highway improvements to help support their new expanded resort. Now that plan was in ruins. The Mouse had better come up with something quick. Otherwise Governor Pete Wilson and those fine folks up in Sacramento are going to be plenty pissed.

As you might understand, the pressure was on as Eisner held a design summit up at his Aspen retreat late that fall. Chief among those in attendance were senior Walt Disney Imagineering (WDI) officials Marty Sklar and Ken Wong, Disneyland President Paul Pressler as well as Imagineering rising star, Barry Braverman.

Braverman had recently come to Eisner’s attention because of the exemplary job he’d done putting together the “Innoventions” project at Epcot Center in Walt Disney World (WDW). Using just his tongue and a telephone, Braverman had persuaded many major American corporations to pay the Mouse to build and staff exhibits of their new products. By doing this, Barry had rethemed and redressed Future World’s entire Communicore area for virtually no money.

Sure, Epcot’s “Innoventions” might have looked more like a mall than a theme park attraction. What did that matter? Guests seemed to like the place. More importantly, it had been inexpensive to build and was even cheaper to run. That made Braverman look like a genius in Eisner’s eyes. Which is why Michael invited Barry to join WDI’s senior staff at this meeting in Aspen. Eisner was hoping that Braverman might be able to work some more of his budgetary magic on the Disneyland expansion project.

From the very start of the charrette, the group agreed about what Westcot’s main problem had been: The plans for Disneyland’s second gate had just gotten too big, and too unwieldy. In attempting to make sure the expansion plans met with the high quality of the existing park in Anaheim (arguably the best theme park in the whole Disney chain), the Imagineers had let the project get out of control.

This time around, the Mouse wouldn’t try and top America’s original theme park. Eisner wanted a second gate for Anaheim that the company could build quickly, but was still affordable. He wanted this new theme park to be a modest companion to Disneyland, rather than its flashy competitor. But, most importantly, this second Anaheim theme park had to be able to generate a huge cash flow for the Walt Disney Company from the very first day it opened.

Let’s go over those design parameters again, shall we? Easy to build, but cheap to do. Must compliment — not compete with — Disneyland. And must be able to turn a profit as soon as the place opens.

With that assortment of meager ingredients, could you cook up a great theme park?

Well, at least the Imagineers tried. They talked about doing a smaller version of Disney Seas (too costly) or doing a scaled back Disney-MGM Studio theme park. (Why would folks want to visit a fake movie studio, when there are real ones to tour 30 miles up the road?) They also looked at building just Future World or just World Showcase. But — if they built that — guests would just complain that Anaheim had a half-assed version of WDW’s Epcot.

It was obvious that none of the ideas that Disney had used for its previous theme parks would work in this situation. So the team began attacking the problem from another angle: What was it that was missing from Disneyland? Why do guests leave the resort and continue their Southern Californian vacations elsewhere?

Well, that one seemed obvious. People left Disneyland because they wanted to see more of California. They wanted to walk along the Boardwalk at Venice Beach. They wanted to hike through the Redwoods in Sequoia National Forest. They wanted to ride the killer roller coasters at Magic Mountain, and take the tram tour at Universal Studios Hollywood. In short, these vacationers wanted to sample everything else the State of California had to offer.

For a moment, Eisner and his design team just sat there, blinking at each other. The answer to their problem couldn’t be that obvious, could it? A theme park that celebrated California. A place that recreated — in miniature — the best that the Golden State had to offer. Guests would no longer have to leave Anaheim to continue their Californian adventure (Oooh! Hang on to that! I think we just tripped over the title!). Everything they were looking for, and more, would be right next door to Disneyland.

That’s all Eisner had to hear. “That’s it,” he said. “Let’s build it.”

And that — swear to God — is how the concept for Disney’s California Adventure (DCA) theme park was born.

The project quickly went into overdrive from there. Since Pressler and Braverman were the first to suggest a California-based theme park, Eisner put them in charge of developing it. This, as events continue to unfold, might have proven to have been a mistake.

Braverman, who was just coming off his first big success with WDW’s “Innoventions” project, was anxious to see his star continue to rise within the Walt Disney Company. Eisner wanted a cheap park? Fine. Braverman planned to budget Disneyland’s proposed second gate so tightly that the blueprints would squeak.

But Pressler was also an ambitious man. He too was already plotting his next move up the Disney corporate ladder, perhaps parlaying his Disneyland presidency into something further up the food chain. But, to do that, he’d really have to deliver the goods on the Disneyland second gate project.

So Pressler took Braverman’s initial budget estimates … and slashed them by a third.

Okay, so now we’ve got two ambitious people, each out to impress upper management by delivering a low-budgeted project on a high-speed timetable. Can you say “recipe for disaster”? Sure you can.

Pressler and Braverman got the project off on the wrong foot when they announced that they didn’t want “Disney’s California Adventure” designed by WDI. Instead, they wanted Disneyland’s second gate to be created by the same folks who designed WDW’s hotels: the Disney Development Company (DDC).

What was the deal here? The Imagineers had, somewhat unfairly, taken the rap for all the cost over-runs Disney racked up on Euro Disney. Never mind that Eisner himself had suggested dozens of last minute changes to that park that had tacked on tens of millions of dollars in construction costs to the project. When the red ink started flowing in France, Uncle Mikey needed someone to blame. (Guess who he picked?) Pressler and Braverman wanted to deliver “Disney’s California Adventure” on time and under budget. Since DDC had a better reputation inside the company for meeting its deadlines and controlling costs, Pressler and Braverman wanted to give the park to it to develop.

When word of this got out, the Imagineers hit the roof. For over 40 years, WDI had designed every theme park, ride and attraction the Walt Disney Company held ever built. Now their jobs were to be usurped by the same guys who brought us the Dolphin and the Swan hotels at WDW?

No way.

Veteran Imagineer Chris Caradine (best known as the designer of WDW’s Pleasure Island) did more than just complain about this injustice. He circulated a letter to all of WDI’s senior architects, condemning Pressler and Braverman’s cost control maneuver. He then had all of these Imagineers sign the letter, which he then personally hand delivered to Eisner.

Concerned that his senior Imagineering staff was about to revolt, Eisner got the message. He called Braverman and Pressler into his office and told them that they had to use Imagineers to design Disneyland’s second gate.

This was the first of several short-sighted decisions that Pressler and Braverman made concerning “Disney’s California Adventure.” Individually, none of these decisions were bad enough to sink Disneyland’s second gate. But combined?

Well, let’s just say that there are a lot of folks at Walt Disney Imagineering who view DCA as an almost fatally flawed project.

What exactly are the project’s problems? Some point to Pressler and Braverman’s decision not to develop many new rides and shows for DCA, but opting instead for a lot of attraction recycling.

While it was undoubtedly more cost-effective to take shows that have already proven popular at other Disney theme parks (like Disney-MGM’s “Kermit the Frog presents MuppetVision 3D” and Animal Kingdom’s “It’s Tough to Be a Bug”) and redress them a bit to fit in DCA, is this really the best long-range strategy?

Isn’t it possible that using old WDW shows could actually have a detrimental effect on Disneyland Resort’s attendance levels?

Think about it.

Wasn’t Eisner’s main reason for building a second gate at Disneyland to turn the company’s Anaheim holdings into a vacation destination like Walt Disney World? But why would folks from the East Coast fly all the way out to California just to see shows that they’d already seen — years earlier — in Orlando?

Don’t get me wrong. “MuppetVision 3D” (WDW debut: May 1991) as well as “It’s Tough to Be a Bug” (WDW debut: April 1998) are both fine shows. And there are millions of people west of the Rockies who’ve never seen these attractions and will happily make a special trip to Disneyland just to see Kermit and Flick in 3D.

But if Disney really wants to turn Anaheim into a destination resort like WDW, recycling old shows from Walt Disney World probably isn’t the smart way to go. Adding fresh new rides and attractions that are exclusive to DCA is the only way to guarantee tourists from both coasts will make a point of frequenting the park.

Speaking of rides, another problem a lot of Imagineers have with DCA are those off-the-shelf carnival-style attractions being used in Paradise Pier.

But it’s not for the reason you think.

Sure, the rides over here might look hokey and cheap. (And I can’t help wondering how Orange County feels, having spent all those millions, renovating and expanding its convention center into a state-of-the-art meeting facility, only to have Disney build a deliberately chintzy looking Ferris wheel and roller coaster in front of it.) But the rides are supposed to look that way, folks. This part of DCA pays tribute to those old amusement piers you used to find along the California coast.

And I know that it’s popular to bash this part of the park on the Web.

But I won’t.

Why? Because I like it. I think that Disney’s done a great job of recapturing the look and feel of an old turn-of-the-century seaside amusement park.

But you know what the real irony is? All the old cheesy-looking amusement piers disappeared because squeaky clean theme parks like Disneyland drove them out of business. So now here’s the Mouse, bringing the amusement pier back from the dead, with all its grubbiness intact.

But what do the Disney dweebs on the Web do? Complain loudly about how “cheesy” Paradise Pier looks. It’s supposed to look cheesy, guys. Get it? And — off-the-shelf or not — those old fashioned carny rides you’ll find along on DCA’s Paradise Pier will be a kick to ride.

The real problem is capacity. These old fashioned rides are slow to load and unload. Even with their projected painfully short ride times (Example: Guests will supposedly only get 90 seconds to savor the low-tech thrills of the “Orange Stinger”), there’ll still be huge lines over in Paradise Pier.

Why? Because, on opening day, DCA is only going have only 22 rides and attractions. But Disney’s own attendance projections show that, on a typical summer day, 30,000 guests will be wandering around DCA, looking for things to do.

Think about it. Are you really going to be happy, having paid $40+ a head to get into DCA, only to stand in a two hour long line just to ride “Mullholland Madness?”

This is what worries the older Imagineers. During that first crucial summer of operation, guests will undoubtedly exit DCA — having spent most of their day standing in very long lines for the all-too-short attractions — then go home to tell their friends and neighbors about what an awful time they had at Disney’s new theme park. This is why WDI is pressuring Disney management to begin DCA’s Phase II construction NOW.

Pressler and Braverman honestly believe that they’re improving Disney’s bottom line by bringing DCA in on time and under budget. But where will the great savings be if Disney has to turn around and immediately begin pumping millions into the park in a desperate attempt to boost its hourly ride capacity?

WDI has reportedly repeatedly warned Disney’s top management team about DCA’s potentially fatal flaws. Privately, Eisner has evidently acknowledged that Disneyland’s second gate could be in for a rough couple of years. Even so, he expects DCA to make a lot of money for the company as well as eventually grow into a worthy companion to Disneyland.

Well, here’s hoping.

Myself? I’m hoping that — as I stroll into DCA on opening day — that the theme park is at least as intriguing as the story of its development and construction.

Doesn’t seem very likely now, does it?

THE END – for now…

Theme Parks & Themed Entertainment

Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut

Published

4 weeks ago

November 15, 2024

Jim Hill

Now, folks, if you’re like me, Thanksgiving just wouldn’t be the same without a coffee, a cozy seat, and Macy’s Thanksgiving Day Parade on the TV. And if you’re really like me, you’re watching for one thing: Disney balloons floating down 34th Street. Ever wondered how Mickey, Donald, and soon Minnie Mouse found their way into this beloved New York tradition? Well, grab your popcorn because we’re diving into nearly 90 years of Disney’s partnership with Macy’s.

The Very First Parade and the Early Days of Balloons

The Macy’s Thanksgiving Day Parade goes way back to 1924, but if you can believe it, balloons weren’t part of the festivities until 1927. That first lineup included Felix the Cat, a dragon, and a toy soldier, all towering above the crowds. Back then, Macy’s had a pretty wild idea to end the parade: they would let the balloons drift off into the sky, free as birds. But this wasn’t just Macy’s feeling generous. Each balloon had a message attached, offering a $100 reward (about $1,800 in today’s dollars) for anyone who returned it to the flagship store on 34th Street.

And here’s where it gets interesting. This tradition carried on for a few years, right up until 1932, when Felix the Cat almost took down a plane flying over New York City! Imagine that—you’re flying into LaGuardia, and suddenly, there’s a 60-foot balloon drifting toward your wing. Needless to say, that was the end of Macy’s “fly away” stunt, and from then on, the balloons have stayed firmly grounded after the parade ends.

1934: Mickey Mouse Floats In, and Disney Joins the Parade

It was 1934 when Mickey Mouse finally made his grand debut in the Macy’s parade. Rumor has it Walt Disney himself collaborated with Macy’s on the design, and by today’s standards, that first Mickey balloon was a bit of a rough cut. This early Mickey had a hotdog-shaped body, and those oversized ears gave him a slightly lopsided look. But no one seemed to mind. Mickey was there, larger than life, floating down the streets of New York, and the crowd loved him.

Mickey wasn’t alone that year. He was joined by Pluto, Horace Horsecollar, and even the Big Bad Wolf and Practical Pig from The Three Little Pigs, making it a full Disney lineup for the first time. Back then, Disney wasn’t yet the entertainment powerhouse we know today, so for Walt, getting these characters in the parade meant making a deal. Macy’s required its star logo to be featured on each Disney balloon—a small concession that set the stage for Disney’s long-standing presence in the parade.

Donald Duck in Macy's Thanksgiving Day Parade – Donaldism

Duck Joins and Towers Over Mickey

A year later, in 1935, Macy’s introduced Donald Duck to the lineup, and here’s where things got interesting. Mickey may have been the first Disney character to float through the parade, but Donald made a huge splash—literally. His balloon was an enormous 60 feet tall and 65 feet long, towering over Mickey’s 40-foot frame. Donald quickly became a fan favorite, appearing in the lineup for several years before being retired.

Fast-forward a few decades, and Donald was back for a special appearance in 1984 to celebrate his 50th birthday. Macy’s dug the balloon out of storage, re-inflated it, and sent Donald down 34th Street once again, bringing a bit of nostalgia to the holiday crowd.

A Somber Parade in 2001

Now, one of my most memorable trips to the parade was in 2001, just weeks after the 9/11 attacks. Nancy and I, along with our friends, headed down to New York, and the mood was something I’ll never forget. We watched the start of the parade from Central Park West, but before that, we went to the Museum of Natural History the night before to see the balloons being inflated. They were covered in massive cargo nets, with sandbags holding them down. It’s surreal to see these enormous balloons anchored down before they’re set free.

That year, security was intense, with police lining the streets, and then-Mayor Rudy Giuliani rode on the Big Apple float to roaring applause. People cheered his name, waving and shouting as he passed. It felt like the entire city had turned out to show their resilience. Even amidst all the heightened security and tension, seeing those balloons—brought a bit of joy back to the city.

Balloon Prep: From New Jersey’s MetLife Stadium to California’s D23 Expo

Each year before the parade, Macy’s holds a rehearsal event known as Balloon Fest at MetLife Stadium in New Jersey. This is where handlers get their first crack at guiding the balloons, practicing with their parade masters, and learning the ropes—literally. It’s an entire production unto itself, with dozens of people rehearsing to make sure these enormous inflatables glide smoothly down the streets of New York on parade day.

In 2015, Macy’s took the balloon show on the road, bringing their Buzz Lightyear balloon out to California for the D23 Expo. I was lucky enough to be there, and watching Buzz get inflated piece by piece in the Anaheim Convention Center parking lot was something to behold. Each section was filled with helium in stages, and when they got around to Buzz’s lower half, well, there were more than a few gas-related jokes from the crowd.

These balloons seem to have a personality all their own, and seeing one like Buzz come to life up close—even outside of New York—had all the excitement and anticipation of the real deal.

Mickey’s Comeback as a Bandleader and Sailor Mickey

After a long hiatus, Mickey Mouse made his return to the Macy’s parade in 2000, this time sporting a new bandleader outfit. Nine years later, in 2009, Sailor Mickey joined the lineup, promoting Disney Cruise Line with a nautical twist. Over the past two decades, Disney has continued to enchant parade-goers with characters like Buzz Lightyear in 2008 and Olaf from Frozen in 2017. These balloons keep Disney’s iconic characters front and center, drawing in both longtime fans and new viewers.

But ever wonder what happens to the balloons after they reach the end of 34th Street? They don’t just disappear. Each balloon is carefully deflated, rolled up like a massive piece of laundry, and packed into storage bins. From there, they’re carted back through the Lincoln Tunnel to Macy’s Parade Studio in New Jersey, where they await their next flight.

Macy’s Disney Celebration at Hollywood Studios

In 1992, Macy’s took the spirit of the parade down to Disney-MGM Studios in Orlando. After that year’s parade, several balloons—including Santa Goofy, Kermit the Frog, and Betty Boop—were transported to Hollywood Studios, re-inflated, and anchored along New York Street as part of a holiday display. Visitors could walk through this “Macy’s New York Christmas” setup and see the balloons up close, right in the middle of the park. While this display only ran for one season, it paved the way for the Osborne Family Spectacle of Dancing Lights, which became a holiday staple at the park for years to come.

Minnie Mouse’s Long-Awaited Debut in 2024

This year, Minnie Mouse will finally join the parade, making her long-overdue debut. Macy’s is rolling out the red carpet for Minnie’s arrival with special pop-up shops across the country, where fans can find exclusive Minnie ears, blown-glass ornaments, T-shirts, and more to celebrate her first appearance in the Thanksgiving Day Parade.

For those lucky enough to catch the parade this year, you’ll see Minnie take her first float down 34th Street, decked out in her iconic red bow and polka-dot dress. Macy’s and Disney are also unveiling a new Disney Cruise Line float honoring all eight ships, including the latest, the Disney Treasure.

As always, I’ll be watching from my favorite chair, coffee in hand, as Minnie makes her grand entrance. The 98th annual Macy’s Thanksgiving Day Parade airs live on NBC, and it’s a tradition you won’t want to miss—whether you’re on 34th Street or tuning in from home.

Theme Parks & Themed Entertainment

Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street

Published

3 months ago

September 22, 2024

Jim Hill

When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.

You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.

This is where Disneyland’s Little Monsters on Main Street came in.

The Origins of Little Monsters on Main Street

Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.

This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.

A Unique Halloween Experience

Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.

The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.

It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!

The Haunted Mansion “Tip-Toe” Tour

Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.

Growing Success and a Bigger Event

Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.

In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.

From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash

Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.

While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.

**The Merch: A Piece of Little Monsters History**

For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.

While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.

Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!

Theme Parks & Themed Entertainment

The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition

Published

3 months ago

September 7, 2024

Jim Hill

The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.

Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.

A Not-So-Scary Beginning

I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.

Mickey’s Halloween Treat 1996 – Photo: Disney

This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.

A Different Approach

Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.

Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.

Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.

A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.

A Modest Start but a Big Future

That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.

Universal’s Influence

It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.

So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.

For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.