Theme Parks & Themed Entertainment
Ruminations
If there are two topics you can depend on Roger to give you more information about, they are Disney and railroading. This week, he puts them together in a look at just some of the Disney movies that have featured trains.

Okay a couple of things before get started on this scholarly (read long) effort today. Don’t be misled by all of the railroad aspects of this story. There are a lot of Disney tidbits in it as well.
A couple of things of note from the San Francisco Chronicle for August 20, 2003.
It looks like Trader Vic’s will be back in San Francisco sometime next year. Today’s Food Section mentions that it will be moving into the location at 555 Golden Gate Avenue that used to be Stars. Earthquake retrofitting will keep them busy for a while. More details as I get them to pass along. One item has the creation of a place called Old Havana with a Cuban influence as part of the project — complete with lots of rum drinks!
The front page carried this story about a woman who died after being attacked by a great white shark (a.k.a. Bruce from “Jaws”) while swimming 75 yards off of Avila Beach on the California Coast. Now any death is tragic, but this one seriously qualifies for the Darwin Awards, in my opinion. This woman had been swimming along the coast for a number of years, so she should have known about sharks. Specifically that these sharks favor seals as the food of choice. So? What does she do? She’s dressed in a black full body wet suit, and is out swimming with… THE SEALS!!! And the shark, out for a snack, swims up to the pack, and goes in for the kill, getting this woman, instead of a seal. And to add to the irony, there was a group of lifeguards on shore not far away doing a series of competitions nearby.
So that’s from the news…
Now to the story for today.
Our textbook — Walt Disney’s Railroad Story by Michael Broggie. Regrettably, after two printings (a total of 17,000 copies), this book is currently out of print. Checking Amazon or eBay, you might find a copy for sale, but at a premium price. Giving Mr. Broggie credit, this volume is a fine work. Now the book does tell the tale of Walt and his love of railroads. But only briefly is addressed is how that crossed over into movies. It doesn’t go quite far enough. A small sidebar covers “The Great Locomotive Chase” with Fess Parker, but doesn’t really tell the whole story.
That’s like offering you a fine meal, but only serving one course. Rather than have you go away hungry, allow me to serve up the rest.
In particular, we’ll be looking at three movies. The first two were made when Walt was still alive, and the last involved one the most well know steam locomotives in the country.
Astute readers of the book may recall that Ward Kimball’s “Grizzly Flats Railroad” was a favorite of Walt’s as well. But it lacked something every railroad needs — a station building. Mr. Broggie well relates the tale of how Ward convinced Walt to give him the set pieces that made up the depot structure from the film “So Dear To My Heart”. And it tells the tale of how Ward and company assembled the pieces as best they could, matching paint. Now remember this was only a three sided set, not a real station building. Using a crane, the crew set the roof on the structure, only to have it collapse under it’s own weight. There simply wasn’t sufficient framing to hold it up.
The final result admired as the Grizzly Flats station ended up being an almost new structure using very little of the set pieces. Most notable were the doors and windows. Ward recalled later that he could have built the building from scratch for less than in finally cost him.
The book also recounts how the drawings for the station (done by Ward) ended up being used as the basis for Disneyland’s Frontierland station structure.
The “E.P. Ripley”, Santa Fe & Disneyland #2 arrives on the platform
at the Frontierland Station with the Holiday One trainset.
Photo by Roger Colton.
Now what it doesn’t tell is the story of the locomotive used in the film. And considering the subject, that’s a shame. But not to worry, cause that’s a gap I’m going to fill in today.
This part of today’s tale goes way back, and into my neck of the woods, to Nevada. One of my earlier efforts told the tale of Billy Ralston and his Bank of California. In an effort to extend their control over Virginia City and the Comstock, they built a railroad. Originally conceived as the means of transporting ore from the mines to their mills for processing, it became the connection to both the East and West coasts by connecting with the Central Pacific nearby at Reno.
A new railroad needed new equipment to do the job, and the Virginia & Truckee ordered locomotives from several sources. One company was the Baldwin Locomotive Works in Philadelphia, Pennsylvania. Having experienced success with previous orders, the V&T looked to Baldwin again, and on March 22, 1875, their latest product arrived in Reno. “Inyo”, the name applied, is Indian term meaning “dwelling place of a great spirit.” It is also affixed to a lengthy mountain range and a large county in eastern California. At a cost of $9,065, she was the latest word in technology. Given the number 22 on the railroad’s roster, she served a long career. Here’s a link to more details.
The glory days of the V&T lasted as long as the ore was profitable on the Comstock. When boom turned to borrasca, many of the railroad’s locomotives were stored out of service in the great stone enginehouse in Carson City. “Inyo” was one of those, considered retired after 1926, but seeing occasional service as needed.
In what could easily be called kismet, the V&T was discovered by the folks in Hollywood. John Ford’s 1924 silent film, “The Iron Horse” made extensive use of the V&T. The use locomotives and cars from the era of the construction of the transcontinental railroad undoubtedly contributed to the first major success of Ford’s career. Yet as realistic as the location and equipment were, it wasn’t practical to send a company out there for every picture requiring a train.
So, the studios did the next best thing. They bought the train and made use of it closer to home, if not on the backlot. The “Inyo” was one of the first to go, to Paramount, appearing first in 1937’s “High, Wide and Handsome“. In 1939, she appeared in Cecil B. Demille’s “Union Pacific” (covering the same subject as Ford’s “Iron Horse, although not as well, in my opinion).
The locomotive was used in Disney’s “Great Locomotive Chase” in 1956. Filmed on location in Georgia, “Inyo” appeared in the guise of the “Texas”, while the Baltimore & Ohio’s “William Mason” (from the B&O Museum in Baltimore) did the duty as the “General”. The Museum also contributed the “Lafayette” appearing as the yard locomotive “Yonah”. This link offers more info on both and others in the B&O Museum collection. (The Museum suffered tragic damage this last winter when part of the roof of the historic roundhouse where locomotives and cars were on display collapsed under the weight of record snowfall. Luckily, both of these locomotives were not in the building at that time.)
Now for the ironic element of the story. For television’s “Wild Wild West”, the “Inyo” was one of several locomotives to appear in various views hauling the private train of Secret Service agents James West and Artemus Gordon. This link offers a glimpse into more history of that production. (The pilot episode for the series featured the Sierra Railroad at Jamestown, California (which you might remember from another effort) and their locomotive #3, star of many other tv shows and movies — most recently as the locomotive in “Back to the Future III.”) In the recent movie version of the “Wild Wild West,” it was the “William Mason” that took the role as the locomotive on the train or the “Wanderer” as it has become known.
Among many other movie and television roles, “Inyo” appeared in “So Dear To My Heart” along with the Ward Kimball station at Fulton’s Corners. And just as the station survives (somewhat) at Ward’s Grizzly Flats Railroad, the “Inyo” survives at the Nevada State Railroad Museum in Carson City.
Much of the V&T’s equipment that survived into the later years found it’s way to Hollywood. The “Inyo” and sister locomotive “Dayton” found their way to Utah’s Promontory Point (The Gold Spike National Historic Site) where they stood in for the original locomotives for the centennial of the completion of the transcontinental railroad in 1969.
The two locomotives from 1869, Union Pacific #119 and Central Pacific “Jupiter” were both scrapped after years of productive service on their respective railroads. In 1980, the National Park Service had replicas created by Chadwell O’Connor Engineering of Costa Mesa with assistance from Ward Kimball.
Chad O’Connor also has a Disney connection. During an afternoon of filming trains on the platform at the Southern Pacific’s Glendale station, he was approached by someone who was interested in his unique camera setup. That setup was the early version of the fluid head camera mount allowing smooth camera movements. The person he was approached by was Walt Disney, and O’Connor was hired to provide his fluid head mount (for which he later won a special Oscar for technical achievement) for Disney’s True to Life series of films.
“Dayton” was another veteran of films and was purchased by the State of Nevada along with the “Inyo” and other equipment from Paramount in 1974. Both came back to Carson City and are restored to museum standards. “Inyo” has been to many events since including the 1986 Vancouver World’s Fair. She is under steam on a regular basis, bringing her history back to life for Museum guests.
At the Nevada State Railroad Museum in Carson City, “Inyo”
under steam with “Dayton” on display behind.
Photo by Roger Colton.
The “Dayton” has a further Disney connection. She was one of ten of her class built by the Central Pacific in their Sacramento shops in1873. The V&T purchased two identical locomotives from this group. One other locomotive in this group was numbered 173. That was the same locomotive that Walt Disney based his “Carolwood & Pacific” “Lilly Belle” upon using original Central Pacific construction drawings.
Moving up the timeline, how about Disney’s “Pollyanna?” You might recall that I mentioned that the location where the movie’s opening scenes were filmed. That was the Southern Pacific’s branch line to Calistoga, and today you can enjoy a trip on the Napa Wine Train to the same train station in St. Helena. The train seen in those opening and closing moments of the film? Yes, it’s still around today. The locomotive, Watertown & Eastern #94? That’s the next chapter…
In 1909, the Western Pacific Railroad was building its line from a connection with the Denver & Rio Grande and the Missouri Pacific to complete the rail empire of industrialist Jay Gould. When finished, the WP promised to open ports in the West, breaking the monopoly of the Harriman railroads — the Southern Pacific and the Union Pacific. This would have the effect of opening the Pacific rim to rest of the nation as cargos could flow both in and out of the ports of San Francisco and Oakland at favorable rates.
The WP ordered new locomotives based on tried and true designs then in use on the parent railroads. Blessed by design with minimal grades, standards were adopted to keep passengers and freight moving. The new company turned to the American Locomotive Company and ordered a series of locomotives that would see service for the next forty years.
To celebrate the opening of the route, the railroad operated the “Press Representative Special” from Salt Lake to Oakland. Along with the members of the Fourth Estate were a variety of local dignitaries. Stops were made at important points along the way to offer opportunities to explore the wonders of this new route.
Of the locomotives that pulled that train, one survived on the roster of the railroad until 1964. Number 94 was one of 21 locomotives in its class. Builders #46446 was designed to pull trains of eight to ten cars at speeds up to seventy miles per hour over the railroad. It pulled the special train through the scenic Feather River canyon between Portola and Oroville in the summer of 1910. After that it was one of the workhorses of the fleet on trains such as the Scenic Limited and the Feather River Express.
WP employee Gilbert Kneiss should be given the credit for seeing to it that the railroad preserved this locomotive. When due to be retired and scrapped in 1948, he convinced railroad officials that it could be renovated and used to celebrate the 40th anniversary or Ruby Jubilee of the line’s opening. While her sisters were scrapped (as diesel electric locomotives came into service, saving costs in labor and fuel), she was to be saved for the future.
The railroad used the 94 for those anniversary celebrations and then made her available for excursions over the next few years. In 1953, she was restored to her original appearance with gold leaf for striping and lettering. The next time you watch “Pollyanna,” note the “Watertown & Eastern” lettering applied by the Disney artists for the film. After filming was completed, they reapplied the Western Pacific lettering over it. (That was the source of a great joke years later when we repainted the tender after removing the Disney lettering. On several occasions we got some kid to ask our master mechanic what Watertown & Eastern stood for. It was usually good for a quick rise as he was one of the folks who operated the sand blaster removing it!)
The last outing for the 94 again as to celebrate an anniversary, this time the 50th. She made a trip from Oakland to Niles where she was placed in the front of the California Zephyr for the final miles into Oakland. Then she sat in storage in a roundhouse with other historic equipment awaiting a museum home. Finally in 1964, she was donated to the San Francisco Maritime Museum Association for a combined rail and maritime museum project proposed for San Francisco’s Fisherman’s Wharf Area. While waiting for that to occur, she was moved to join other equipment belonging to the Pacific Coast Chapter of the Railway & Locomotive Historical Society in shed near the toll plaza of the San Francisco – Oakland Bay Bridge.
When the museum project fell through, she sat forgotten by most of the rail fans in the area. In the mid Seventies, the shed where she was stored was slated to be removed to allow for expansion of facilities at the Oakland Army Base/Port of Oakland. Two very dedicated volunteers from the California Railway Museum at Rio Vista Junction were instrumental in convincing the Board of the Maritime Museum Association that they could restore the locomotive and several others to operation. They had already done so with one locomotive (that their museum did not fully own), and were now looking for another project. Their timing was just right.
Ross Cummings and Gerry Hanford were those two people. Ross was a specialty machinist restoring vintage racecars. Gerry was a member of a team that had restored as well as even built locomotives. (The Redwood Valley Railroad recreates railroading as it might have been on the California North Coast at the turn of the Twentieth Century, albeit in a smaller, but very accurate scale.) They lead an effort that got folks like me involved in every filthy job needed to get the 94 ready to move on her own wheels in the spring of 1979.
The WP provided a special train with a locomotive and a caboose that towed the 94 over the same rails she had seen in service for over fifty years. Arriving at Rio Vista Junction, further repairs were completed that allowed the operation under steam for the first time in almost twenty years. During those first days, we were all very proud as the 94 was quite the lady back in service, even if only on a short leash.
At speed on the Museum mainline in 1980.
Photo by Roger Colton.
Now locomotives are just like other machines and they do wear out. The stresses of operation take their toll. Such was the case with the 94. She last operated in the summer of 1989 on a special train for a potential donor. Since then she has been stored out of view of Museum visitors inside a barn at Rio Vista Junction with a very bleak future.
Her last complete overhaul was in 1949 by the WP. While we were able to do some repairs at the Museum, it was simply time for a more involved restoration. The boiler shell needed to be checked for soundness. The boiler tubes and flues were at the end of their lifetimes. Replacement was the only option. And we were noting other signs of age as well that could no longer be ignored. A plan was formulated and a budget adopted.
Things changed at the Museum. First came a name change (to the Western Railway Museum) to avoid confusion with the State railroad museum in Sacramento. Later, a clique of members who have been in power for more than thirty years decided not to pursue further steam operations. Finally they ended all steam restoration projects and passenger train service, with the goal of seeing folks who supported both (such as myself) leaving once their projects were no longer viable or funded. A very cold, callous and calculated series of actions all cleverly manipulated to get the intended results. (No links to the Western Railway Museum nor do I encourage anyone to support any of their activities in any way, shape or form.)
It’s not impossible that the 94 will again steam, just unlikely for a while.
The last locomotive in this story was one of the major players in the Touchstone production of “Tough Guys” with Kirk Douglas and Burt Lancaster. Filmed on location in the Taylor Yard complex of the Southern Pacific in Los Angeles and on the Kaiser Steel railroad near Fontana, this train was as much a part of history as the “Gold Coast Flyer” it portrayed.
The Southern Pacific Railroad offered passenger service along the California coast between San Francisco and Los Angeles. In the days before Highway 101 or Interstate 5, and before the advent of air travel, the Espee was the only way for many travelers to get to their destinations. Following the route established by the Spanish with their Missions, the railroad travels for 113 miles along the shore of the Pacific Ocean. As the Depression was coming to an end, the president of the railroad looked for ways to increase passenger traffic. Equipping the premier train in 1939 with new cars and locomotives in an attractive paint scheme of red, orange and black, the “Coast Daylight” was an overwhelming success. So much so that extra sections of the train were sold out as well! (While I don’t know for certain, it is very possible that Walt might have ridden on the “Daylight” or one of the other trains of the Coast route at some point, perhaps pulled by one of those new locomotives.)
My mother has many fond memories of riding the streetcar from her home on San Francisco’s Twenty-Ninth Avenue to the downtown station of the Southern Pacific at Third and Townsend Streets (today the location of Pacific Bell Park — home of the San Francisco Giants!) to board the “Daylight” for the ride to San Luis Obispo to spend time with her maternal grandparents. It was exciting for everyone, not just young girl! A particular highlight was a meal in the dining car, served on the railroads Prairie Mountain Wildflower china with silver and linen as well.
The locomotives ordered for the train were the latest in superpower technology. Produced by the Lima Locomotive Works in Lima, Ohio, they were streamlined and fast. Called the Golden State or GS classes, there were over 60 of these destined for service across the Espee system. From the premiere passenger train, they went to secondary trains, then to commute service between San Francisco and San Jose, and finally into freight service. (My great grandfather’s last trip as an engineer was made aboard one pulling a mail train from Carlin to Sparks, Nevada in 1950.) The last one was replaced by diesel locomotives in 1958. Two were saved for museums. One went to St Louis, Missouri and the other to Portland, Oregon. It looked like a quiet retirement for both.
In the early Seventies, a group was looking for ways to celebrate the upcoming Bicentennial of the United States. One concept had a train traveling the country to exhibit rare artifacts for the nation’s past, including the Declaration of Independence. Rather than simply use diesel locomotives from the current railroads, they decided to look around the country for a steam locomotive with enough historic significance to be part of the exhibits it’s self. A team traveled to country looking at many potential candidates. In the end, they chose two – one from the east and one from the west. The western choice? One of those two remaining Daylight steam locomotives. Number 4449, in Portland, Oregon, was restored to operating condition.
Painted red, white and blue, she traveled east from to join the train in 1975 and toured a good deal of the country ending up in Florida in 1977. To get home to Portland, she carried the “Amtrak Transcontinental Steam Excursion”, making day trips between cities along the way. In 1981, she was repainted into her distinctive “Daylight” colors and traveled to Sacramento for the opening celebrations for the California State Railroad Museum. (As an amusing side note, the Western Pacific 94 was specifically not invited to participate, but was in operation under steam less than twenty five miles away, during the festivities.)
In 1984, she was again under steam with a complete train. The “World’s Fair Daylight” traveled from Portland to New Orleans along the Espee route, again carrying passengers on day trips.
For “Tough Guys”, she traveled down in early 1986 to Los Angeles. Her engineer, Doyle McCormack, even has a speaking role as the train’s engineer. “No one robs trains anymore.” The Disney studio folks built two replicas of the 4449 for the movie. One was a full size replica of the locomotive cab’s interior that rode on a flatcar. It was easier to film than in the real cab. The other replica was a full-size mock-up for the scenes at the end of the film where the train crashes through the fence at the Mexican border. (Not to worry, they used a miniature for the very convincing action scenes.) The replica appeared after the incident, complete with the following dialogue: “Gee, we wrecked their train.” “Well, they weren’t going to use it any more anyway.” As much of a train enthusiast as Walt was, I know he would have enjoyed it.
The “Gold Coast Flyer” in the Espee’s Taylor Yard in 1986.
Photo collection of Roger Colton.
I chased the train both down to San Luis Obispo with Jeff Ferris and another railfan (who will remain anonymous, as he’s still working on a railroad) and then back from Los Angeles several months later. That was quick a shock to my wife to be as she later learned that I had been out doing this the week before we were getting married. (Seventeen years later she still hasn’t forgiven me.)
The 4449 has appeared on various excursions since that time. In 2002, she was repainted into her Freedom Train colors and made several trips out of Portland. She’s on display right now at the upcoming Oregon State Fair until September 1.
So there you have it. More tales about railroads and Disney films.
Be back next week for another thrilling chapter in Roger’s “Things You Always Wanted To Do…” series as we head out onto the open range! “Saddle up! We’re burning daylight!”
Thanks again to everyone for supporting these efforts through Roger’s Amazon Honor System Paybox. It keeps him going during these long hours at the keyboards.
Television & Shows
The Untold Story of Super Soap Weekend at Disney-MGM Studios: How Daytime TV Took Over the Parks

A long time ago in a galaxy that … Well, to be honest, wasn’t all that far away. This was down in Florida after all. But if you traveled to the WDW Resort, you could then experience “Star Wars Weekends.” Which ran seasonally at Disney’s Hollywood Studios Disney World from 1997 to 2015.
Mind you, what most folks don’t remember is the annual event that effectively plowed the road for “Star Wars Weekends.” Which was “Super Soap Weekend.” That seasonal offering — which allowed ABC soap fans to get up-close with their favorite performers from “All My Children,” “General Hospital,” “One Life to Live” and “Port Charles” — debuted at that same theme park the year previous (1996).
So how did this weekend-long celebration of daytime drama (which drew tens of thousands of people to Orlando every Fall for 15 years straight) come to be?
Michael Eisner’s Daytime TV Origins and a Theme Park Vision
Super Soap Weekend was the brainchild of then-Disney CEO Michael Eisner. His career in media began with short stints at NBC and CBS, but it truly took off in 1964 when he joined ABC as the assistant to Leonard Goldberg, who was the network’s national programming director at the time.
Eisner quickly advanced through the ranks. By 1971, he had become Vice President of Daytime Programming at ABC. That meant he was on the scene when One Life to Live joined the lineup in July 1968 and when All My Children made its debut in January 1970. Even after being promoted to Senior Vice President of Prime Time Programming in 1976, Eisner stayed close to the daytime division and often recruited standout soap talent for ABC’s primetime shows.
Fast forward nearly two decades to July 31, 1995. The Walt Disney Company announced that it would acquire ABC/Cap Cities in a $19 billion deal. Although the acquisition wasn’t finalized until February 1996, Eisner was already thinking ahead. He wanted to use the stars of All My Children, One Life to Live, and General Hospital to draw people to Disney’s theme parks.
He had seen how individual soap stars were drawing huge mall crowds across America since the late 1970s. Now he wanted to bring dozens of them together for something much bigger.

Super Soap Weekend Takes Over Disney-MGM Studios
The very first Super Soap Weekend was announced in June 1996, just a few months after the ABC deal closed. The event was scheduled for October 19 and 20 at Disney-MGM Studios and was a massive success.
The weekend featured panel discussions, autograph sessions, and photo opportunities with the stars of ABC’s daytime dramas. Thousands of fans packed the park for the chance to meet their favorite actors. Due to the overwhelming response, the event became an annual tradition and was eventually moved to Veterans Day weekend each November to better accommodate attendees.
Longtime fans like Nancy Stadler, her mom Mary, and their close friend Angela Ragno returned year after year, making the event a personal tradition and building lifelong memories.




West Coast Events and the ABC Soap Opera Bistro
Disney even tried to recreate the event out west. Two Super Soap Weekends were held at Disneyland Resort, one in April 2002 and another in June 2003.
At Disney’s California Adventure, Eisner also introduced the ABC Soap Opera Bistro, a themed dining experience that opened in February 2001. Guests could dine inside recreated sets from shows like General Hospital and All My Children, including Kelly’s Diner and the Chandler Mansion. The Bistro closed in November 2002, but for fans, it offered a rare opportunity to step into the world of their favorite soaps.
SOAPnet, Port Charles, and the Expansion of Daytime TV at Disney
Eisner’s enthusiasm for soaps extended beyond the parks. In January 2000, he launched SOAPnet, a cable channel dedicated to prime time replays of ABC’s daytime dramas.
During his time at Disney, General Hospital also received a spin-off series titled Port Charles, which aired from June 1997 to October 2003. The show leaned into supernatural plotlines and was another example of Eisner’s commitment to evolving and expanding the soap genre.
The Final Curtain for Super Soap Weekend
In September 2005, Eisner stepped down after 21 years as head of The Walt Disney Company. Bob Iger, who had previously served as President of ABC and Chief Operating Officer of ABC/Cap Cities, took over as CEO. While Iger had deep ABC credentials, he didn’t share Eisner’s passion for daytime television.
In the fall of 2008, Disney hosted the final Super Soap Weekend at what was then still called Disney-MGM Studios. That same year, the park was rebranded as Disney’s Hollywood Studios, and Disney began shifting away from television-focused experiences.
Within the next five years, the rest of Eisner’s soap legacy faded. One Life to Live was canceled in January 2012. SOAPnet was rebranded as Disney Junior in February 2013. Later that year, All My Children ended its 41-year run on ABC.
Only General Hospital remains on the network today, the last standing soap from the golden age of ABC Daytime.
A New Chapter for Daytime TV and Super Soap Fans
The soap genre may have faded from its former glory, but it’s not gone. On February 24, 2025, CBS premiered a brand-new daytime drama called Beyond the Gates, marking the first new soap launch in years.
Meanwhile, All My Children alum Kelly Ripa has been actively working on a revival. In September 2024, she mentioned a holiday-themed movie set in Pine Valley that would bring back many original cast members. The project was in development for Lifetime, though its current status is unclear.
And what about Super Soap? Fans like Nancy and Angela still hope Disney will bring it back. Even if it only featured the cast of General Hospital, it would be a welcome return for longtime viewers who miss that one weekend a year where the magic of Disney collided with the drama of daytime TV.
If you want to hear firsthand what it was like to be part of Super Soap Weekend, be sure to listen to our I Want That Too podcast interview with actor Colin Egglesfield. He shares behind-the-scenes memories from his days as Josh Madden on All My Children and what it meant to be part of one of the most unique fan events in Disney park history.
History
The Super Bowl & Disney: The Untold Story Behind ‘I’m Going to Disneyland!’

One of the highlights of the Super Bowl isn’t just the game itself—it’s the moment when the winning quarterback turns to the camera and exclaims, “I’m going to Disney World!” This now-iconic phrase has been a staple of post-game celebrations for decades. But where did this tradition begin? Surprisingly, it didn’t originate in a stadium but at a dinner table in 1987, in a conversation involving Michael Eisner, George Lucas, and aviation pioneers Dick Rutan and Jeana Yeager.

The Unlikely Beginning of a Marketing Sensation
To understand the origins of this campaign, we have to go back to December 1986, when the Rutan Voyager became the first aircraft to fly around the world without stopping or refueling. Pilots Dick Rutan and Jeana Yeager completed the nine-day journey on December 23, 1986, flying over 26,000 miles before landing at Edwards Air Force Base. Their historic achievement earned them national recognition, and just days later, President Ronald Reagan awarded them the Presidential Citizen Medal at the White House.
Meanwhile, Disney was gearing up for the grand opening of Star Tours at Disneyland, set for January 12, 1987. Following its usual playbook of associating major theme park attractions with real-world pioneers, Disney’s PR team invited astronauts Gordon Cooper and Deke Slayton to the launch event. But in a twist, they also invited Rutan and Yeager, who were still making headlines.

A Dinner Conversation That Changed Advertising Forever
After the Star Tours opening ceremony, a private dinner was held with Disney CEO Michael Eisner, George Lucas, and Eisner’s wife, Jane. During the meal, Eisner asked Rutan and Yeager, “You just made history. You traveled non-stop around the planet on a plane without ever refueling. How are you ever going to top that, career-wise? What are you two gonna do next?”
Without hesitation, Jeana Yeager replied, “Well, after being cramped inside that tiny plane for nine days, I’m just glad to be anywhere else. And even though you folks were nice enough to fly us here, invite us to your party… Well, as soon as we finish eating, I’m gonna go over to the Park and ride some rides. I’m going to Disneyland.”
Jane Eisner immediately recognized the power of Yeager’s statement. On the car ride home, she turned to Michael and said, “That’s a great slogan. I think you should use that to promote the theme parks.” Like many husbands, Michael initially dismissed the idea, but Jane persisted. Eventually, Eisner relented and pitched it to his team.
The Super Bowl Connection
With Super Bowl XXI just around the corner, Disney’s PR team saw an opportunity. The game was set for January 25, 1987, at the Rose Bowl in Pasadena—just miles from Disney Studios. What if they convinced the winning quarterback to say, “I’m going to Disneyland” live on-air?
Disney quickly struck a deal with both quarterbacks—Phil Simms of the New York Giants and John Elway of the Denver Broncos—offering each $75,000 to deliver the line if their team won. Simms led the Giants to victory, making history as the first athlete to say, “I’m going to Disney World!” on national television.
A Marketing Triumph
That year’s Super Bowl had the second-highest viewership in television history, with 87 million people watching Simms say the famous line. The next day, Disney turned the clip into a national commercial, cementing the phrase as a marketing goldmine.
Since then, “I’m going to Disneyland” (or Disney World, depending on the commercial) has been a staple of championship celebrations, spanning the NFL, NBA, and even the Olympics. What started as a casual remark at dinner became one of the most successful advertising campaigns in history.
A Lasting Legacy
Jane Eisner’s keen instinct and Disney’s ability to act quickly on a great idea created a tradition that continues to captivate audiences. The “I’m going to Disneyland” campaign remains a testament to the power of spontaneous inspiration and smart marketing, proving that sometimes, the best ideas come from the most unexpected places.
To learn more about Disney’s ties to the world of sports, check out I Want That Too: A Disney History and Consumer Product Podcast.
Television & Shows
How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”

Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.
Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.
Matt Stone & Trey Parker Before South Park
Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.
This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.
Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.
Zucker Brothers
Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.
- The original “Naked Gun” in 1988
- “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
- and “Naked Gun 33 & a 1/3: The Final Insult” in 1994
All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.

And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.
Edgar Bronfman
And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.
This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise. Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).

And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.
And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.
And how did Edgar decide to get this message across? By making a funny movie.
Zucker Commissions Trey Parker for “Your Studio & You”
Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.
Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.
Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.
And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.
So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”
Filming “Your Studio & You” at Universal Studios Hollywood
Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”
And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “

And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.
Steven Spielberg, Jeffery Katzenberg, and Jaws
But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.
It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.
Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”

Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):
“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”
“Your Studio & You” Reception
This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”
And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.
Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.
Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”
It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.
“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.
That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:
- You’re immediately going to be thirsty for a Seagram’s wine cooler
- And you’re going to have a sudden desire to go out & buy a porcelain deer.
-
Theme Parks & Themed Entertainment7 months ago
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
-
Theme Parks & Themed Entertainment8 months ago
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
-
Film & Movies8 months ago
How “An American Tail” Led to Disney’s “Hocus Pocus”
-
Theme Parks & Themed Entertainment6 months ago
Disney and Macy’s 90-Year Thanksgiving Day Parade Partnership: From Mickey’s First Balloon to Minnie’s Big Debut
-
Television & Shows4 months ago
How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”
-
History3 months ago
The Super Bowl & Disney: The Untold Story Behind ‘I’m Going to Disneyland!’
-
Podcast4 weeks ago
Epic Universal Podcast – Aztec Dancers, Mariachis, Tequila, and Ceremonial Sacrifices?! (Ep. 45)
-
Television & Shows1 week ago
The Untold Story of Super Soap Weekend at Disney-MGM Studios: How Daytime TV Took Over the Parks