Theme Parks & Themed Entertainment
Ruminations
Roger Colton shares personal experiences from the Annual Private Car Excursion from Emeryville, CA to Reno, NV and back.

Photos in this column by Steven R. Boyett, Dasha Clancey and Roger Colton
Okay, so it’s a trip report. But, it’s not just any trip. Sit back and read about what has become something of a tradition with this bunch of misfits that I call friends…
About seven years ago, a friend working at Pixar Studios in Point Richmond was talking about getting a group of friends together to take a trip from Los Angeles to New Orleans for Mardi Gras. The thought came along that they could take Amtrak’s “Sunset Limited”, get a couple of bedrooms, drink and play cards there and back.
And then I opened my big mouth. I suggested they could do the same thing aboard a private railroad car locally. Naturally, I didn’t expect them to take me up on the offer.
Silly me.
It has never been easy to fill one car, and two was really tough last year. A lot of folks have been in and out of work, being animators, artists, and etceteras. While I like this group, I was somewhat of a mind to make this the last such trip, and concentrate my efforts solely on groups (all paid in advance).
Taking a page from some friends in marketing excursions, I let these folks know that this would be my last public private car excursion.
From the start, some of them were going, and paid right away. Others? Well, there were teeth to be pulled.
The usual trip starts with a number of passengers we expect. The car I had planned to use, the “Tamalpias”, seats 16 passengers comfortably for a day trip such as the ride from Emeryville to Reno. It has a dining room table that will seat eight. Two seatings for lunch plus the crew meal can make for a long afternoon for the chef and the dishwasher. (Don’t worry, they are well paid for what they do.)
We usually have a chef, a bartender and a porter aboard. The car owners usually send a mechanical rider to attend to the car’s needs. For once, I decided I would go along in the role of steward and schmooze with the passengers. Add in a crew spouse or two and we find our car now holding 24 people; a bit more comfy than intended. Not to worry, however…
Our trips run up to Reno on a Saturday and back again on a Sunday. Friday afternoon is shopping and setting up the car for the weekend. If all works out right, we strip and clean the car Sunday night.
This year, I got a leg up on things by getting the bar supplies all ready to go well in advance. There used to a grocery delivery service here in the San Francisco Bay area known as “Webvan”. I miss these guys. It saved a half a day or more of shopping by being able to order online and have the stuff delivered right to the car. It came in these green plastic tubs.
When “Webvan” folded up shop, I managed to find these tubs on sale at a local grocery outlet for all of $3 each, and got ten of them. Not only do they offer clean and secure storage, they have great advantages above and beyond the usual cardboard boxes liquor is usually stored in.
So… I had shopped off and on in the weeks leading up to the trip, and had the bar supplies about 90 percent ready. I also use the tubs to store clean linens and the railroad silver I use for a trip. The trunk of my Buick can hold four of the tubs and the back seat, six more. Funny how that works just right.
At one on Friday afternoon, I’m in place for my chef and bartender to arrive and begin their own brands of magic. The pantry accepts the booze, sodas, beer, wine and etcetra; the kitchen all of the chef’s supplies.
So I leave them to their labors, and head back out to the suburbs in search of another treasure. If you think the Los Angeles freeways can be fun, I heartily recommend the MacArthur or Interstate 580 freeway eastbound leaving Alameda County on a Friday afternoon and evening. I think someone at Cal Trans (our beloved highway department) stayed up nights dreaming up the horrors that await unwary travelers along this route. Merges, junctions and lane reductions can make a thirty-mile trip take the better part of two hours.
My quest is to make it back to Livermore before my dry cleaners closes it’s doors for the night. In what had to be a karmic moment, I had the good fortune to locate some original Pullman porter uniform jackets on eBay on Tuesday afternoon. Making a generous offer, I had them overnighted to me so that I could get them cleaned and have the sleeves hemmed. (These jackets were worn by porters when greeting train passengers on the platforms before boarding.) Seems that these six had been in storage for some twenty-five plus years in what I can only call “mint” condition. My cleaners did not let me down, and I had two now in hand, ready to see service the next day.
Some last minute shopping and I’m back off to Oakland and the Amtrak coach yard. By midnight, I am snuggled safe and warm in a lower berth where I will sleep the next seven hours without the usual bumping by the third shift switching crew. Seems that someone got things right on the second shift before I got back, and most of the cars are all in place for the next day’s train to Chicago.
The “Tamalpias” sits in the Oakland Coach Yard getting ready for another trip with Porter Jeff Ferris.
As the sun rises, so do I all set for a quick shower. Bad timing on the part of a coach yard laborer as he comes to fill the cars water tank for the trip. When he opens the tank vent, all of the air pressure escapes from the water system, and I am left standing in the shower with a head full of shampoo. The tank does not fill quickly and I don’t have the time to wait. So I towel off as best I can, and get ready for our departure.
As the Steward, I’m kind of the quarterback getting the team all set for the game. A quick check of the pantry and the kitchen show me that the bartender and the chef have things well in hand. The porter has been setting out snacks for the passengers, and getting ready to stow luggage in the master bedroom of the car.
At about 8:45 a.m., we roll on our way out of the coach yard headed for the first stop of the day at the Emeryville Amtrak Station. Normally, we find our car on the rear of the train. It’s a classic moment when the train comes to a stop with our private car right in front of all of the passengers waiting to board this train bound for Chicago. And we get to direct them for the long walk up to the Amtrak coaches and sleeping cars.
Not today. This time, we are the first of three private cars directly behind the Amtrak sleeping cars. Behind those other two cars are nine boxcars, probably full of US Mail headed for Denver and Chicago. So our eight passengers boarding here get to make the long trek down the platform along with everyone else.
But we certainly are ready. The bartender and the porter (Jeff and Jeff, or Ollie and Hello as they are most usually identified) are at the ready on the platform in their new blue Pullman Porter coats. I’m also suitably attired in my white dinner jacket as we greet our guests.
Jeff Ferris and Ollie Beaudry are neat and spiffy in their new jackets.
Chef Ben Heine takes a break between them.
This group includes six first time passengers aboard a private railroad car, and a few making their first train trip of any kind. Impressed they are by both the staff and the car.
At 9:35 a.m. we hear two blasts of the air horn on the front of the train and it begins to roll, seemingly without effort. It does not seem all that long before the train is up to speed at over sixty miles per hour along the shores of the San Pablo Bay. A quick first round of smart cocktails includes the usual Irish Coffees along with Bailey’s Irish Crème and Coffee.
Features of note along the way include the first of 18 tunnels we pass through headed for Reno, one of California’s most toxic EPA Superfund sites, the California Maritime Academy (part of the State College system) and it’s training ship, the Golden Bear, the new Carquinez bridge under construction, and the town of Port Costa. If you ever were forced to read Frank Norris epic, “The Octopus”, Port Costa should be familiar as it was the major port for sailing ships carrying California grain to ports around the world. Today, rotting pilings show were docks once stood and the town is more of a curiosity than a business district. Some fine restaurants and antique stores attract visitors, as does the bar in the Warehouse. It’s a hangout favored by local bikers, and I don’t mean anyone wearing spandex bicycle pants.
Martinez was once home to baseball god, Joe Dimaggio, and if you believe the bar room tales, also the place where the Martinez Cocktail (a.k.a. the Martini) was first poured. It’s the county seat for Contra Costa, and has a somewhat new Amtrak depot with a platform just long enough for us to fit without blocking a street crossing in downtown.
Here we do the show all over again and greet the remainder of our passengers. The crowd here is a veteran one with only one new passenger getting the show treatment. She is well up to the task, dressed for the role, and right at home being treated royally.
Miss Maureen Halderson with her escort Mister Steven Boyett await the
arrival of Train #6, the “California Zephyr”, on the platform at Martinez.
Leaving Martinez, we cross the longest railroad bridge west of the Mississippi over the Suisun Bay. Off on the right is the Ready Reserve or Mothball fleet. This used to be the home of Howard Hughes “Glomar Explorer” (a ship used by the CIA to retrieve a Soviet submarine from the ocean floor at the height of the Cold War), but now has the battleship USS Iowa as it’s most noted guest. Also docked here are various World War II, Korean Conflict and Vietnam era ships of all kinds including a helicopter carrier and a former Hawaiian inter-island cruise ship (seized by the IRS for back taxes).
The train reaches the highest speed of the trip (79 miles per hour) as it crosses the Suisun marshes. One spot of note at a spot known as Cygnus is a small fenced in area. It’s not all that unusual, except for the chain link fence topped with razor wire. That and it is about the size of a railroad freight car.
Which is just what it is. Think of one of the most toxic substances you can. Imagine if it caught fire just by being exposed to oxygen, and you have the chemical here — liquid phosphorous. In the mid-sixties, this car was one of several that derailed here one day. The only way to safely handle it was to dig a deep hole in what passes for ground here (mostly peat — yes, just like the peat moss you use in your garden), and put the car into it. Then they covered it with a whole lot of cement and fenced off the area. Possibly, the car is still burning, slowly, after all these years. So, the fence keeps the curious, man and beast safely away.
Ken and Beth Mitchroney enjoy an Irish Coffee on the open platform
of “Tamalpias” as the train speeds along west of Davis.
Our next stop is in the small town of Davis. Home of another of the state’s universities, this one specializing in agriculture, and veterinary medicine. It’s also a city, fiercely into alternate transportation with bicycles taking the lead. (It’s also home to Murder Burgers — to die for — or so the signs say.)
A short time later, the CZ arrives in the state capitol, Sacramento. The classic station is one of the few remaining Southern Pacific structures of its kind still used as intended when built. The area is slated to under go redevelopment before the end of the decade. To the west of the station is a redevelopment victory with the Old Sacramento complex now drawing tourists instead of bums. The California State Railroad Museum is set to expand here with the creation of the Museum of Railway Technology set to occupy historic structures that once were the Sacramento locomotive shop facilities of the Southern Pacific. From the 1870’s up to the 1940’s, steam locomotives large and small were constructed for service across the Espee system as well as for other railroads. In to the 1960’s, passenger and freight cars were also built here, and until the late 1990’s, diesel locomotives were overhauled here. The MORT will allow the Museum and volunteers a place to restore and maintain railroad equipment under cover and offer visitors the opportunity to view the processes.
Leaving Sacramento, the train follows the historic Overland route as it heads east along the 1860’s transcontinental railroad line. Our next station stop is at Roseville, adjacent to the Union Pacific’s J.R. Davis Facility. This freight yard was rebuilt from the ground up in the late 1990’s and is actually several freight yards that work together to expedite than handling of cargo throughout the UP’s I-5 Corridor in all directions — North to Portland and Seattle; East to Chicago and then on via Conrail and Norfolk Southern to the eastern seaboard; West to Oakland and the Pacific Rim ports; and South to Southern California, Mexico and other southern destinations over the Sunset Route. It’s one busy place.
The small depot here recreates the look and feel of typical Espee stations from all over the west. Yellow or ochre is trimmed with brown and a green asphalt shingle roof for a classic look. Across the track is stored some of the snow-fighting equipment that is put into service during a typical Sierra winter. From flangers used to keep ice away from the rails, to the Jordan spreaders used to push accumulated snow back away from the tracks, to the big blowers, the Rotary Snow Plows. These machines can throw snow over 100 feet from the rails and see service only when the other equipment can not keep up with an unusually heavy snowfall. When they go into service, it is truly a site to see, and they draw railroad enthusiasts out into some of the worst weather, in hopes of getting that one good photo of them at work.
Meanwhile, back on board the “Tamalpias”…
We’re about to serve our first seating for lunch on this 1923 Pullman business car. Built for the Atchison, Topeka and Santa Fe, Car #33 served as the rolling office of a division superintendent. Aboard the car, there was a master bedroom with a full-sized bed for his use. His secretary, male, also had a room where he could attend to the necessary business at hand (with an upper and lower berth for sleeping). Another bedroom served as a guest bedroom (also with an upper and lower berth). The car also has a full shower for the use of the passengers. A formal dining room served eight people meals prepared by a chef in the kitchen aboard. A room for the crew has a smaller upper and lower berth than the other bedrooms as well as a shower. On occasions, a porter would join the chef aboard to serve as needed.
The first seating for lunch enjoys their Waldorf Salads in the dining room of the “Tamalpias”.
The rear of the car has an observation lounge and an open platform for viewing the railroad as a train traveled over the division. From here, the superintendent could see the railroad firsthand. In the day the car was in service, it was one of the last places a railroad employee wanted to be. If you were summoned, odds were high that is was to explain your actions or the inaction’s of your subordinates. A section of track may have drawn the complaints of passengers, or a customer may have had issues with the way his shipment was handled.
The “Tam” (short for Tamalpias, a mountain in Marin County, north of San Francisco) was retired from service by the Santa Fe in the 1960’s and sold to a private individual. From there it ended up a corporate possession, finally in the hands of a bank. A consortium purchased the car, and it has been in charter service for the last fifteen years. It’s wood interior is a moderate color, harking back to a day of civility. All of it’s systems have been upgraded to meet Amtrak’s modern mechanical standards, and it has traveled across the US and Canada. It can sleep eight passengers on longer trips requiring overnight travel.
Leaving Roseville, we have climbed into the Sierra foothills, passing through some of the historic Gold Country. At our next stop in Colfax, trains of the Nevada County Narrow Gauge Railroad once traveled to Grass Valley and Nevada City. Our route is somewhat paralleled by Interstate 80 as we head for the Donner Summit. The original single-track railroad was modernized in the 1920’s with the addition of a second track on a lesser grade for the eastbound or up-hill trains.
Lunch today was a fine meal, prepare by our chef, Ben Heine. Starting with a Waldorf Salad, and homemade soup with tortellini, the entrée was a Tuscan style Steak with mushrooms, accompanied by snow peas and water chestnuts with garlic mashed potatoes. Dessert was tiramisu, prepared by Ben aboard the car. Selected beverages also complemented this fine meal. Our second seating was completed before we reached the Donner Summit and the three-mile long tunnel under the crest of the Sierra.
The CZ climbs east through the snow on the Donner Summit.
The crew enjoyed its meal as the train left our next stop at Truckee. Once a railroad and lumber town, today it is the gateway to the Lake Tahoe basin and some of the fine area ski resorts. Squaw Valley was the site of the 1960 Winter Olympic Games (complete with Walt Disney supervising the opening ceremonies). The Espee ran many special trains here from both east and west.
The Truckee River flows from it’s exit of Lake Tahoe at Tahoe City through the town of the same name and then east past the sites of long gone paper mills through Reno and eventually empties into Pyramid Lake. Some of the best trout fishing in the state is found along the scenic stretch we travel along. During the early summer months, the occasional river rafters take advantage of white water, and occasionally moon the passing trains. Not today… It’s in the mid forties and snow on the ground in places.
All too soon, we are arriving in Reno. Time to finish up lunch and get bags ready to go for the shuttle bus to the hotel. While the CZ drops it’s passengers in downtown Reno, we’re headed one more stop to the east. Where once was naught but marsh and open fields, now is a thriving community almost 100 years old. In 1904, the Espee (as part of a change in its route and easing of grades) moved the division point on the railroad from Wadsworth to Sparks. Some buildings were taken apart and shipped on flatcars west to the new town site. The most notable was the station and division headquarters building that dated back to the 1870’s, and it still sits today right where it was moved to in 1904. Passengers waiting for the CZ here usually don’t realize the history they are exposed to.
The Espee was once the major employer in the area as the railroad based a major complex here. From east and west, trains would arrive and depart after being serviced, and crews changed. Large brick buildings housed the repair and service shops where skilled machinists, boilermakers, carpenters and other assorted craftsmen worked around the clock to keep the railroad running.
Today, the yard is different, but still busy. Trains still come and go, but the repair and servicing shops are silent. The roundhouse gave way to a freeway interchange in the mid 1960’s, and the shop buildings hold RV storage and other businesses. Crews still change here, with their trains still coming from the east and west as they have for almost 135 years.
As we come to a stop, the shuttle busses for the hotel are waiting just behind the station. In short order the passenger step off the “Tam” and then claim their luggage. We’re headed for John Ascuaga’s “Nugget” hotel and casino. While many folks prefer to stay downtown in Reno, this group has come to enjoy the “Nugget” and its own brand of hospitality. And as usual, I have family connections to the place. Various cousins worked for John way back when all there was here was a coffee shop out on “B” Street (now a trendy “Victorian Avenue”), and no casino.
No time to waste here. Everyone gets checked into their hotel rooms without incident. So… Ken Mitchroney, a veteran of almost all of the animation studios, has donated a unique vehicle to the National (a.k.a. Harrah’s) Automobile Museum. So… the bulk of the group is headed off to Reno to view it during a special after-hours tour. While the crew is hard at work finishing clean-up on the “Tam”, an exploration of the Citifare bus system takes us on the Route 11 (such a lucky number) along what used to be Highway 40. In the days before the Interstate, US 40 was a tough act taking travelers from Oakland over the Sierra on some interesting roads. A fair amount of it still exists today and lucky are those who attempt to cross the summit when weather permits and some great scenery awaits as well as some fun roads.
Next week: The trip continues along with more bemusing side bar information.
Michele survived her one-night trip to Honolulu, and was seduced in to returning later in the year by the gift of four room nights from the hotels she visited. So… I guess I’ll be off to Hawaii sometime in October or November. Not to worry as I’m already planning to visit a railway museum at Ewa. Oh, the pain… Oh, the fruity rum drinks…
Television & Shows
The Untold Story of Super Soap Weekend at Disney-MGM Studios: How Daytime TV Took Over the Parks

A long time ago in a galaxy that … Well, to be honest, wasn’t all that far away. This was down in Florida after all. But if you traveled to the WDW Resort, you could then experience “Star Wars Weekends.” Which ran seasonally at Disney’s Hollywood Studios Disney World from 1997 to 2015.
Mind you, what most folks don’t remember is the annual event that effectively plowed the road for “Star Wars Weekends.” Which was “Super Soap Weekend.” That seasonal offering — which allowed ABC soap fans to get up-close with their favorite performers from “All My Children,” “General Hospital,” “One Life to Live” and “Port Charles” — debuted at that same theme park the year previous (1996).
So how did this weekend-long celebration of daytime drama (which drew tens of thousands of people to Orlando every Fall for 15 years straight) come to be?
Michael Eisner’s Daytime TV Origins and a Theme Park Vision
Super Soap Weekend was the brainchild of then-Disney CEO Michael Eisner. His career in media began with short stints at NBC and CBS, but it truly took off in 1964 when he joined ABC as the assistant to Leonard Goldberg, who was the network’s national programming director at the time.
Eisner quickly advanced through the ranks. By 1971, he had become Vice President of Daytime Programming at ABC. That meant he was on the scene when One Life to Live joined the lineup in July 1968 and when All My Children made its debut in January 1970. Even after being promoted to Senior Vice President of Prime Time Programming in 1976, Eisner stayed close to the daytime division and often recruited standout soap talent for ABC’s primetime shows.
Fast forward nearly two decades to July 31, 1995. The Walt Disney Company announced that it would acquire ABC/Cap Cities in a $19 billion deal. Although the acquisition wasn’t finalized until February 1996, Eisner was already thinking ahead. He wanted to use the stars of All My Children, One Life to Live, and General Hospital to draw people to Disney’s theme parks.
He had seen how individual soap stars were drawing huge mall crowds across America since the late 1970s. Now he wanted to bring dozens of them together for something much bigger.

Super Soap Weekend Takes Over Disney-MGM Studios
The very first Super Soap Weekend was announced in June 1996, just a few months after the ABC deal closed. The event was scheduled for October 19 and 20 at Disney-MGM Studios and was a massive success.
The weekend featured panel discussions, autograph sessions, and photo opportunities with the stars of ABC’s daytime dramas. Thousands of fans packed the park for the chance to meet their favorite actors. Due to the overwhelming response, the event became an annual tradition and was eventually moved to Veterans Day weekend each November to better accommodate attendees.
Longtime fans like Nancy Stadler, her mom Mary, and their close friend Angela Ragno returned year after year, making the event a personal tradition and building lifelong memories.




West Coast Events and the ABC Soap Opera Bistro
Disney even tried to recreate the event out west. Two Super Soap Weekends were held at Disneyland Resort, one in April 2002 and another in June 2003.
At Disney’s California Adventure, Eisner also introduced the ABC Soap Opera Bistro, a themed dining experience that opened in February 2001. Guests could dine inside recreated sets from shows like General Hospital and All My Children, including Kelly’s Diner and the Chandler Mansion. The Bistro closed in November 2002, but for fans, it offered a rare opportunity to step into the world of their favorite soaps.
SOAPnet, Port Charles, and the Expansion of Daytime TV at Disney
Eisner’s enthusiasm for soaps extended beyond the parks. In January 2000, he launched SOAPnet, a cable channel dedicated to prime time replays of ABC’s daytime dramas.
During his time at Disney, General Hospital also received a spin-off series titled Port Charles, which aired from June 1997 to October 2003. The show leaned into supernatural plotlines and was another example of Eisner’s commitment to evolving and expanding the soap genre.
The Final Curtain for Super Soap Weekend
In September 2005, Eisner stepped down after 21 years as head of The Walt Disney Company. Bob Iger, who had previously served as President of ABC and Chief Operating Officer of ABC/Cap Cities, took over as CEO. While Iger had deep ABC credentials, he didn’t share Eisner’s passion for daytime television.
In the fall of 2008, Disney hosted the final Super Soap Weekend at what was then still called Disney-MGM Studios. That same year, the park was rebranded as Disney’s Hollywood Studios, and Disney began shifting away from television-focused experiences.
Within the next five years, the rest of Eisner’s soap legacy faded. One Life to Live was canceled in January 2012. SOAPnet was rebranded as Disney Junior in February 2013. Later that year, All My Children ended its 41-year run on ABC.
Only General Hospital remains on the network today, the last standing soap from the golden age of ABC Daytime.
A New Chapter for Daytime TV and Super Soap Fans
The soap genre may have faded from its former glory, but it’s not gone. On February 24, 2025, CBS premiered a brand-new daytime drama called Beyond the Gates, marking the first new soap launch in years.
Meanwhile, All My Children alum Kelly Ripa has been actively working on a revival. In September 2024, she mentioned a holiday-themed movie set in Pine Valley that would bring back many original cast members. The project was in development for Lifetime, though its current status is unclear.
And what about Super Soap? Fans like Nancy and Angela still hope Disney will bring it back. Even if it only featured the cast of General Hospital, it would be a welcome return for longtime viewers who miss that one weekend a year where the magic of Disney collided with the drama of daytime TV.
If you want to hear firsthand what it was like to be part of Super Soap Weekend, be sure to listen to our I Want That Too podcast interview with actor Colin Egglesfield. He shares behind-the-scenes memories from his days as Josh Madden on All My Children and what it meant to be part of one of the most unique fan events in Disney park history.
History
The Super Bowl & Disney: The Untold Story Behind ‘I’m Going to Disneyland!’

One of the highlights of the Super Bowl isn’t just the game itself—it’s the moment when the winning quarterback turns to the camera and exclaims, “I’m going to Disney World!” This now-iconic phrase has been a staple of post-game celebrations for decades. But where did this tradition begin? Surprisingly, it didn’t originate in a stadium but at a dinner table in 1987, in a conversation involving Michael Eisner, George Lucas, and aviation pioneers Dick Rutan and Jeana Yeager.

The Unlikely Beginning of a Marketing Sensation
To understand the origins of this campaign, we have to go back to December 1986, when the Rutan Voyager became the first aircraft to fly around the world without stopping or refueling. Pilots Dick Rutan and Jeana Yeager completed the nine-day journey on December 23, 1986, flying over 26,000 miles before landing at Edwards Air Force Base. Their historic achievement earned them national recognition, and just days later, President Ronald Reagan awarded them the Presidential Citizen Medal at the White House.
Meanwhile, Disney was gearing up for the grand opening of Star Tours at Disneyland, set for January 12, 1987. Following its usual playbook of associating major theme park attractions with real-world pioneers, Disney’s PR team invited astronauts Gordon Cooper and Deke Slayton to the launch event. But in a twist, they also invited Rutan and Yeager, who were still making headlines.

A Dinner Conversation That Changed Advertising Forever
After the Star Tours opening ceremony, a private dinner was held with Disney CEO Michael Eisner, George Lucas, and Eisner’s wife, Jane. During the meal, Eisner asked Rutan and Yeager, “You just made history. You traveled non-stop around the planet on a plane without ever refueling. How are you ever going to top that, career-wise? What are you two gonna do next?”
Without hesitation, Jeana Yeager replied, “Well, after being cramped inside that tiny plane for nine days, I’m just glad to be anywhere else. And even though you folks were nice enough to fly us here, invite us to your party… Well, as soon as we finish eating, I’m gonna go over to the Park and ride some rides. I’m going to Disneyland.”
Jane Eisner immediately recognized the power of Yeager’s statement. On the car ride home, she turned to Michael and said, “That’s a great slogan. I think you should use that to promote the theme parks.” Like many husbands, Michael initially dismissed the idea, but Jane persisted. Eventually, Eisner relented and pitched it to his team.
The Super Bowl Connection
With Super Bowl XXI just around the corner, Disney’s PR team saw an opportunity. The game was set for January 25, 1987, at the Rose Bowl in Pasadena—just miles from Disney Studios. What if they convinced the winning quarterback to say, “I’m going to Disneyland” live on-air?
Disney quickly struck a deal with both quarterbacks—Phil Simms of the New York Giants and John Elway of the Denver Broncos—offering each $75,000 to deliver the line if their team won. Simms led the Giants to victory, making history as the first athlete to say, “I’m going to Disney World!” on national television.
A Marketing Triumph
That year’s Super Bowl had the second-highest viewership in television history, with 87 million people watching Simms say the famous line. The next day, Disney turned the clip into a national commercial, cementing the phrase as a marketing goldmine.
Since then, “I’m going to Disneyland” (or Disney World, depending on the commercial) has been a staple of championship celebrations, spanning the NFL, NBA, and even the Olympics. What started as a casual remark at dinner became one of the most successful advertising campaigns in history.
A Lasting Legacy
Jane Eisner’s keen instinct and Disney’s ability to act quickly on a great idea created a tradition that continues to captivate audiences. The “I’m going to Disneyland” campaign remains a testament to the power of spontaneous inspiration and smart marketing, proving that sometimes, the best ideas come from the most unexpected places.
To learn more about Disney’s ties to the world of sports, check out I Want That Too: A Disney History and Consumer Product Podcast.
Television & Shows
How the Creators of South Park Tricked A-List Celebrities to Roast Universal – “Your Studio & You”

Universal Studios has a rich and storied history, but few moments are as peculiar—and as hilariously cutting—as the creation of Your Studio & You. This 14-minute parody film, commissioned in 1995 to celebrate Universal’s new ownership under Seagram’s, brings together an all-star cast, biting humor, and the unmistakable comedic fingerprints of Matt Stone and Trey Parker.
Long before South Park debuted on Comedy Central in 1997, Stone and Parker were already carving out a reputation for their irreverent style, and Your Studio & You perfectly encapsulates their knack for turning even the most corporate project into something delightfully subversive.
Matt Stone & Trey Parker Before South Park
Stone & Parker were already known out in Hollywood as funny guys. Thanks largely to “The Spirit of Christmas,” which was this video greeting card that they’d crafted for a Fox executive – who then distributed this infamously funny thing (which had Our Lord Jesus Christ & Santa Claus literally duking it out for the holiday affections of Cartman, Kenny, Stan & Kyle) to friends & family.
This was the early 1990s. No internet. Each copy of “The Spirit of Christmas” was made on VHS tape and then mailed. Went viral the old-fashioned way. It’s rumored that George Clooney made over 300 copies of “The Spirit of Christmas” and passed these VHS taps along to friends and family.
Things didn’t move as fast as they do today. “The Spirit of Christmas” still became a sensation out West.
Zucker Brothers
Matt & Trey also had other supporters in the entertainment industry. Among them David Zucker, who was one of the members of ZAZ (i.e., Zucker Abrahams Zucker), the talented trio that made “Airplane!” in 1980, “Top Secret!” in 1984 and the three “Naked Gun” movies.
- The original “Naked Gun” in 1988
- “Naked Gun 2 & 1/2 : The Smell of Fear” in 1991
- and “Naked Gun 33 & a 1/3: The Final Insult” in 1994
All five of these parody films had been made for Paramount Pictures. But in the Late Winter / Early Spring of 1995, Universal had persuaded the Zucker Brothers to come over and set up shop in a bungalow on their lower lot. With the hope that – at some point further on down the line – David & his brother Jerry would start making funny films for Universal.

And it’s during this same window of time (We’re now talking April of 1995) that news breaks that Seagrams (Yep, the adult beverage company. Who – at the time – was making an absolute fortune on the sales of wine coolers) was about to buy a majority stake in MCAUniversal. We’re talking control of 80% of that company’s stock. Which would effectively make Seagrams the new owners of Universal Studios.
Edgar Bronfman
And Edgar Bronfman – the owner of Seagrams – knew that Universal had had a tough time with its previous owners – which had been the Matsushita Electric Industrial Co. of Japan. Matsushita had bought MCA back in November of 1990 for $7.5 billion but had never really understood the entertainment industry.
This is why – after repeatedly butting heads with Lew Wasserman & Sidney Sheinberg (i.e., the heads of Universal Studios & the Universal theme park respectively) when it came to creative control of this company – Matsushita decided to wash it hands of the entire enterprise. Agreeing to sell their holdings in MCA to Seagrams for $5.7 billion (effectively taking a nearly $2 billion loss on this investment).

And Bronfman … He knew that some bad feeling had developed between Hollywood’s creative community and the Japanese owners of Universal. The thinking was that executives at Matsushita Electric had just not gotten what it took to make movies & TV shows.
And Edgar? Right from the get-go, he wanted to show that Seagrams was NOT going to be Matsushita Electric Redux. Bronfman was looking for a way to send a clear message to Hollywood’s creative community that Universal’s new owners got it. That they were willing to work with Hollywood to make the best possible movies & TV shows at Universal.
And how did Edgar decide to get this message across? By making a funny movie.
Zucker Commissions Trey Parker for “Your Studio & You”
Mind you, Bronfman himself didn’t make this film. The owner of Seagrams reached out to David Zucker. Who – after initially agreeing to produce this introduction-to-Universal film – then farmed out the production of the actual project to Trey Parker. Who – just two days before shooting was supposed to star on the Universal Lot – persuaded Matt Stone to come help him on this project.
Which brings us to “Your Studio and You.” Which is a parody of an educational film from the 1950s, right down to being shot in black & white and featuring a very generic soundtrack.
Now what’s amazing about watching “Your Studio and You” today is that this 14-minute-long film features some of the biggest names working in Hollywood back in the mid-1990s. We’re talking about people like recent Golden Globe winner Demi Moore, Sylvester Stallone, Michael J. Fox and Angela Lansbury. Not to mention two of the most powerful men in all of Hollywood, Steven Spielberg & Jeffrey Katzenberg.
And what’s especially interesting about watch “Your Studio and You” is that – as you watch these performers go through their paces in this motion pictures (which – most of the time – involves doing some innocuous task while holding a Seagram’s wine cooler) – you often get the feeling that this star is not in on the gag.
So how did Matt & Trey get away with this? Simple. There was never actually a script for “Your Studio and You.”
Filming “Your Studio & You” at Universal Studios Hollywood
Mind you, David Zucker would always insist that there was. Especially when he’d phone up celebrities on the Universal Lot and say “Hey, I’m sending over a couple of college kids later today. They’re working with me on a new parody film. It’s something that we’re doing for the new owners of Universal. I need just a half hour of your time. We’re shooting something special for the party we’ll be holding when the Seagrams people first arrive at the Studio. Absolutely. You’ll definitely get an invite to that party. So can I count on you to help these kids out? Beautiful. They’ll be over there later this morning.”
And then Matt & Trey would show up and say “… Dang, Miss Lansbury. We’re sorry. We must have left our copy of the ‘Your Studio and You’ script back in our office. Which is clear on the other side of the Lot. So – rather than waste your time – why don’t we do this instead? Follow us over to the Psycho House. Where we’re then going to get footage of you painting the front porch on Mother Bates’ house while you say ‘Gosh, with all of the wonderful improvements going on around here, everyone is going to want to work at Universal.’ Oh, and can we also get you to wear this button on the front of your blazer which reads ‘Universal is A-OK’ ? “

And over & over again, the biggest names who were working for Universal at that time took part in the production of “Your Studio & You” because A) David Zucker vouched for Matt Stone & Trey Parker and B) this was something that was being made for the new owners of Universal. And it’s just natural to want to get in good with the new boss.
Steven Spielberg, Jeffery Katzenberg, and Jaws
But no one at Universal anticipated that “Your Studio & You” would wind up being as sharp edged as the finished product turned out to be. I mean, it’s one thing to bite the hand that feeds you. But “Your Studio & You” ? It doesn’t just bite the hand. It takes the hand off at the wrist.
It’s a brutally funny film. With one of the meanest moments reserved for Steven Spielberg, who plays a driver on the Universal Studio Tour who’s trying to persuade a tram full of bored tourists (one of whom is played by Jeffery Katzenberg) that the “Shark Attack” scene down by Jaws Lagoon is actually exciting.
Spielberg actually says lines like “ … Whoa, whoa. What is going on here? Ladies and gentlemen, this never happens. Look out! It’s a shark! Whoa, that is one big scary shark.”

Mind you, as footage of this mechanical shark repeatedly coming up out of the water is shown, “Your Studio & You” ‘s off-screen narrator (who is voiced by Trey Parker says):
“But what about tomorrow? If we don’t keep in step with the times, things that were once neat and thrilling can become old and stupid.”
“Your Studio & You” Reception
This film was supposed to be shown only once at the welcoming party for Seagrams executive on the Universal Lot. And I’m told that – when Edgar Bronfman saw the finished product at that party – he reportedly turned to David Zucker and said “ … That’s a little more mean-spirited that I think it needed to be.”
And with that, “Your Studio & You” was supposed to go back into the Universal vault, never to be seen again. But when “South Park” debuted on Comedy Central in August of 1997 and then became a sensation for its biting humor, there was suddenly a lot of interest in what else Matt & Trey had done. Which is why copies of “The Spirit of Christmas” began to circulate. And – over time – copies of “Your Studio & You” began to bubble up.
Which – as Stone & Parker have repeatedly pointed out – was just not supposed to happen. Largely because none of the celebrities who appeared in “Your Studio & You” had never signed releases for Universal’s legal department. Because – again – this was for a movie that was only going to be shown once at a private function on the Universal Lot.
Matt mentioned (as part of a career retrospective at the Paley Center in LA back in 2000) that “ … they wouldn’t even let us keep a copy of the finished film.”
It’s a funny but brutal movie. And worth taking a look at today especially if you’re a theme park history buff because it shows Universal Studios Hollywood’s “Jurassic Park: The Ride” still under construction on the Lower Lot. That attraction would finally open to the public in June of 1996.
“Your Studio & You” became a lot easier to see after Seagrams sold off its share of Universal to Vivendi in 2000. Copies began propagating online after that. Though Universal Legal will periodically make an effort to get the latest copy of “Your Studio & You” taken off the Internet because – again – none of the performers who appear on camera ever signed the proper releases and/or were paid for their efforts.
That said, if you’re up for a mean-spirited laugh, “Your Studio & You” is well worth 14 minutes of your time. That said, once you watch this thing, be warned:
- You’re immediately going to be thirsty for a Seagram’s wine cooler
- And you’re going to have a sudden desire to go out & buy a porcelain deer.
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