Theme Parks & Themed Entertainment
The ExtraTERRORestrial Files — Part 4
Jim Hill delves into the troubling story behind the creation of that controversial Tomorrowland attraction, “The ExtraTERRORestrial Alien Encounter.”
OUR STORY SO FAR:
It was supposed to be the scariest show ever presented at Disneyland. A squirm-in-your-seat, scream-at-the-top-of-your-lungs special effects extravaganza. Had construction of “Tomorrowland 2055” actually gone forward, “The ExtraTERRORestrial Alien Encounter” could have easily become *THE* attraction you *HAD TO* see while touring this radically revamped side of the park.
Only Disney CEO Michael Eisner just couldn’t bring himself to sign off on the $200 million plus price tag for the “Tomorrowland 2055” project. Which was why he eventually pulled the plug on this ambitious Disneyland redo. Which is how “Alien Encounter” ended up debuting in WDW’s Magic Kingdom rather than at “The Happiest Place on Earth.”
Ah, but Uncle Mikey’s meddling didn’t end there, kids. Because “Alien Encounter”‘s original production team had all moved on to other projects at WDI, Eisner assigned a whole new team to work on this Tomorrowland attraction. Their mission? Lighten up “AE,” pull back on the intensity of this show by folding in a few new gags. Which — hopefully — would make “Alien Encounter” more accessible to children and families.
This the new WDI writers did. But what Michael didn’t realize is that — by ordering that extraneous jokes be shoe-horned into this Tomorrowland attraction — he was also upsetting the balance of “AE”‘s carefully crafted storyline.
The damage that had been done to the show by this rewrite wouldn’t really become apparent until “Alien Encounter” began its in-the-field test and adjust period in December 1994. Of course, by then, it was too late to make any quick fixes …
But — up until that point — everything about this Tomorrowland attraction seemed to be right on track. After all, Disney had its “A Team” working on its “ExtraTERRORestrial Alien Encounter” show.
I mean, listen to the folks that the Mouse had riding herd on the original version of WDW’s “AE” show:
Tom Fitzgerald, Senior Vice President of Theme Park Productions. Tom had had a hand in the creation of numerous Disney theme park attractions that successfully combined film elements with audio animatronic figures. Prior to “Alien Encounter,” Fitzgerald had helped produce “Star Tours,” “Jim Henson’s Muppetvision 3D” as well as “From Time to Time.” So Tom certainly seemed up for the “AE” challenge.
Then there was Eric Jacobson, Senior VP in charge of Creative Development at Walt Disney World. Name a huge new attraction that’s opened at the Florida parks in the past 10 years — “GM Test Track,” “Rock ‘n’ Roller Coaster,” etc. — and Eric’s probably had a hand in it.
Disney also recruited top notch talent to handle the film portion of WDW’s “AE” attraction. Sitting behind the camera was noted animation director Jerry Rees. Best known as the visual effects supervisor on “Tron” as well as being the director of “The Brave Little Toaster,” Rees had also helped produce another fine little film for the Disney theme parks. Do you remember the “Michael and Mickey” movie that used to run at the Disney-MGM Studios? You know, the one where Chernabog cowered before the Disney CEO and said “Sorry, Mr. Eisner. It’ll never happen again.” Jerry did that.
The Mouse then recruited a talented group of actors to appear in Rees’ “Alien Encounter” film sequences. Among these was Academy Award nominee Jeffrey Jones as Chairman Clinch, the head of X-S Tech; TV favorite Kathy Najimy as the cautious Dr. Femus and comic Kevin Pollak as Spinlock, the impatient alien marketing rep. (Special bonus for all you “AE” trivia buffs: That out-of-this-world spokesmodel you see on the video monitors in the lobby? Under all that green make-up, that’s Supermodel Tyra Banks!)
But — even with all these talented, experienced people on board the project, trying to get “AE” to succeed — there was still no getting around the flaws in “Alien Encounter”‘s badly reworked script. According to WDI insiders, the production’s first real mis-steps came when it was time to decide who would do the voice of the sales-droid in “AE”‘s pre-show.
Hoping that he might be able to give WDW guests a few big laughs before they got scared out of their socks by the show in the main theater, the Imagineers hired Saturday Night Live star Phil Hartman to provide vocals for the robot who ineptly demonstrated X-S Tech’s teleportation technology in the pre-show. Being the old show business hand that he was, Hartman turned in a wonderfully smarmy performance, very reminiscent of his failed B movie actor Troy McClure from The Simpsons.
Imagineering had assembled what they thought was a top flight production. They spent months redoing the exterior of WDW’s old “Mission to Mars” show building so that it became the bland but somewhat sinister looking Tomorrowland Interplanetary Convention Center. When test audiences first entered the inner lobby area in December 1994, they were amused by the numerous in-joke meeting announcements they read on the overhead monitors (Eg: “Lunar Disneyland — The Happiest Place Off Earth” and, my personal favorite, “Mission to Mars: Fact or Fiction?”). After that, these same WDW guests wandered into the pre-show, where they’ll chuckled warmly as Hartman’s robot character accidentally fried Skippy. Smiling broadly, these folks then wandered in the main theater …
… and that’s when all the trouble started.
Given how light and comical the pre-show elements of “Alien Encounter” had been, test audiences were shocked by how dark and intense the show in the main theater was. As guests left the “AE” show building, they complained long and loudly to cast members doing exit polls about the attraction that they had not been properly warned that this Tomorrowland show was going to be really, REALLY scary. They had assumed that “AE” would like all of the other supposedly scary Disney theme park shows, which are thrilling … but not truly terrifying.
But even with no 20th Century Fox “Alien” creatures in sight, WDW guests still found this new Tomorrowland attraction plenty scary. And — given that members of the test audience had walked right by huge signs that clearly told everyone about “Alien Encounter”‘s intense nature — the Imagineers wondered what else they could do to better prepare audiences for the show they’d see inside.
The obvious place to start was “AE”‘s pre-show. As funny as Phil Hartman’s performance as the sales-droid might have been, it was clear that this piece of the attraction wasn’t doing that good a job of setting the stage for the show that followed. Sensing that “Alien Encounter”‘s introductory scenes needed more menace, the Imagineers shelved Hartman’s recording as they reworked the script for “AE”‘s pre-show — deliberately putting a much darker spin on the proceedings.
The Imagineers then asked “Rocky Horror Picture Show” legend Tim Curry to come and record some new dialogue for the sales-droid. The new script and Curry’s sinister vocals did the trick. Guests still laughed at what they saw in the pre-show, but they were a little creeped out too. As they turned to enter the main theater, these WDW visitors were now filled with a vague unease. Which meant they were in the perfect frame of mind for the carnage that was to follow.
Having fixed the pre-show, WDI now turned its attention to the “Alien Encounter” attraction itself. Test audiences had found the first version of the 3D sound show intense but also hard to follow. By sitting in on dozens of performances of “AE,” the Imagineers determined that the audience was screaming so long and so loudly at parts of the show that they were missing out on several crucial pieces of expository dialogue. Consequently, a lot of the members of the test audiences had trouble following the original version of the attraction’s storyline.
Disney CEO Michael Eisner — who first experienced “AE” in the field in December 1994 the weekend he was down at WDW to attend the grand opening of Pleasure Island’s Planet Hollywood — also agreed that the attraction had some serious story problems. (It’s been rumored that Michael actually took Sylvester Stallone and Arnold Schwarzeneggar along with him the first time he test-drove this Tomorrowland attraction. Which is not as far fetched as it might seem, folks, given that both of these men were also in Orlando the weekend that Eisner was. Since all three were taking part in the WDW PH festivities. But — to date — I’ve never been able to get any official confirmation on this story. Sorry about that. Anyway …) That’s why Eisner agreed to let the Imagineers shut down “The ExtraTERRORestrial Alien Encounter” — so that WDI could have all the time it needed to make the appropriate repairs to the attraction’s plot holes.
So all those stories that you’ve heard over the past six years about how Michael Eisner ordered “Alien Encounter” closed because he didn’t think the show was scary enough … well, they’re not entirely true, folks. Sure, Michael wanted extra thrill elements to be added to the show. But the real reason that Eisner allowed the Imagineers to temporarily close “AE” was because he wanted the show’s storyline to come across more cleanly, more clearly, more coherently. Michael’s main aim in closing the show wasn’t to add extra scares. But rather because he wanted “Alien Encounter”‘s story to be easier for the average WDW visitor to follow.
Mind you, this simple sounding task took an awful lot of effort. Some of the changes that WDI made to the “Alien Encounter” show were small and subtle — like waiting an additional six seconds before playing a crucial piece of dialogue over the speakers in the theater (just so the line wouldn’t be drowned by the audience’s screams). Other changes involved providing the people who were in the middle of experiencing “Alien Encounter” with additional visual reference material (I.E. throwing a graphic up on the theater’s four video monitors that clearly shows that the monster that was trapped inside the teleportation tube has a pair of wings … that brief image was just enough to get WDW guests to finally understand how the monster was making its way around the room once it supposedly broke out of the containment field).
Perhaps the biggest change that was made to the in-theater portion of the “Alien Encounter” attraction was the show’s new finale. In the original, jokier version of “AE,” after the alien has been successfully beamed out of the theater, Chairman Clinch is finally beamed in. However — given how disastrously the demonstration has gone — Spinlock and Femus are reluctant to raise the blast shield on the teleportation tube. So, as WDW guests exited out of the theater, they could clearly hear the increasingly exasperated X-S Tech Chairman banging on the inside of the tube, demanding to be let out.
Again, a funny idea. But not really in keeping with the tone of the scary show that preceded it. That’s why the Imagineers opted to drop the gag-filled ending of the show and go with a new “Blood & Guts” finale. To add a disgusting coup de gras to the whole “Alien Encounter” experience, the guests seated in the “AE” theater now got splattered with warm water just as the teleportation device supposedly overloaded and blew the evil alien creature in a million tiny wet chunks. (To put a grotesque but funny tag on this part of the show, the Imagineers deliberately added one additional piece of dialogue to “AE”‘s explosive finale. The fat stupid guy who’s supposedly been sitting behind you now says “Yuck! I had my mouth open.” Ewwww!)
Given that most of these changes don’t seem all that involved — a new line here, a graphic there — why did it take the Imagineers so long (nearly six months) to finally fix WDW’s “Alien Encounter?” Simple. Given all the elaborate technology that was necessary to seamlessly co-ordinate the hundreds of elements of this Tomorrowland show, it took weeks to properly reprogram the show’s computers so that they could smoothly handle even the simplest of changes.
For all you techno-nuts out there, here’s a little insight in the gear involved with running “Alien Encounter”: “AE” actually works off of an SSU — a show-supervisor unit. This rack mounted system controls all the lighting and smoke effects as well as the audio and video elements used in the show. This ambitious little machine also keeps tabs on three SIUs — show-interface units. One of these state-of-the art machines rides herd on the pre-show, while the other two take care of the side-by-side sit-down theaters. (Aren’t you glad you asked?)
In order to get all the necessary changes made (which often involved hours and hours of trial and error), Disney officially closed WDW’s “Alien Encounter” in January 12, 1995 — less than six weeks after the Mouse had been begun doing test and adjust on its new Tomorrowland attraction. Though the show had never officially opened to the public, Walt Disney World was still abuzz with rumors about why the new Magic Kingdom attraction had suddenly shuttered.
The Mouse tried to put a funny spin on the story. They distributed thousands of copies of a flyer property-wide that had supposedly been written by X-S Tech Chairman, L.C. Clinch. In his message to WDW cast members, Clinch apologized for the delays involved with getting “Alien Encounter” opened. “We look forward to a profitable relationship with your species,” or so said the pretend memo. The flyer then went on to say that the projected re-opening date for this new Tomorrowland attraction was Easter 1995.
Unfortunately, the Easter Bunny would be long gone before most WDW guests finally their chance to “Seize the Future with X-S.” It wasn’t until June 20, 1995 before “The ExtraTERRORestrial Alien Encounter” officially re-opened in Disney World’s Magic Kingdom. By then, Michael Eisner had reportedly lost all enthusiasm for this new Tomorrowland attraction.
What exactly caused Eisner to sour on it? Some say that it was the additional $10 – $15 million Disney had to pump into “Alien Encounter” so that this new Tomorrowland attraction would finally play properly for WDW guests. Others suggest that it was all the negative publicity that was associated with the “AE” redo.
The most likely reason for the Disney CEO falling out of love with “The ExtraTERRORestrial Alien Encounter” attraction? I believe that Eisner eventually began to believe what those old Imagineers had been saying: that a scary show like “AE” doesn’t really belong in the Magic Kingdom. Given the hundreds of letters that the Walt Disney Company still receives every year from angry WDW guests — people who’d just gotten off “Dumbo the Flying Elephant” or just been whirled around in the Teacups, only to unwittingly wander in “Alien Encounter” and find themselves locked down in a chair, suddenly being threatened by a rasping, drooling monstrosity — there are obviously quite a number of folks who feel this way.
Which — to some Disneyana fans’ way of thinking — is a real shame. For — as vocal as “Alien Encounter”‘s critics may be — there’s an equally hardcore group of theme park fans who absolutely adore this Tomorrowland show.
These are the folks that you’ll spy at the N.F.F.C. conventions proudly wearing their “Fried Skippy” t-shirts. These are the same people who eagerly snatched up all the “Alien Encounter” action figures Disney began selling last year. You can usually pick out their cars in the WDW parking lot. Their vehicles are the ones with the Skippy beanie baby sitting on their dashboard.
It probably won’t surprise you to hear that there are also a lot of “Alien Encounter” fans inside WDI. These are the Imagineers who had their hearts set on adding this edgy attraction to every single Disney theme park worldwide. These guys insist that — if Eisner had okayed construction of “Tomorrowland 2055” and followed Imagineering’s original plans for “Alien Encounter” (and not the dumbed down, gag-filled WDW version) — Disneyland’s “AE” show would have been a huge hit right out of the box. A “Star Tours”-sized success which would have served a template for all the other “Alien Encounter” attractions to follow, giving the company a successful franchise show that they could have quickly rolled out at the corporation’s theme parks worldwide.
Ah, but I guess that’s not going to happen now. WDW’s “Alien Encounter” appears to be the one and only version of this high tech new Tomorrowland attraction that will ever make it off the drawing board. (Though I would be remiss if I didn’t mention the “Invasion! An ExtraTERRORestrial Alien Encounter” interactive game that’s currently available for play at DisneyQuest. I’m told that this multi-player game — which is very loosely based on the WDW attraction — is hugely popular at both the Chicago and the Lake Buena Vista DQ locations.)
But still you have to wonder. Given that WDI’s reportedly in the process of putting together a new dark, scary, intense attraction — the long-rumored “Armageddon” exploding-Russian-space-station effects show — for both Disney’s California Adventure and Disney Studios Europe, wouldn’t it just be cheaper and smarter just to do “Alien Encounter” as it was originally supposed to be done? Featuring the creatures from 20th Century Fox’s “Alien” movies?
Come on, Disney! “Seize the Future.” Take another stab at doing “Alien Encounter.”
Only this time, don’t let Eisner muck it up.
Theme Parks & Themed Entertainment
Disney’s Forgotten Halloween Event: The Original Little Monsters on Main Street
When most Disney fans think of Halloween in the parks, they immediately picture Mickey’s Not-So-Scary Halloween Party at Walt Disney World or the Oogie Boogie Bash at Disneyland Resort. But before those events took over as the must-attend spooky celebrations, there was a little-known event at Disneyland called Little Monsters on Main Street. And its origins? Well, they go all the way back to the 1980s, during a time when America was gripped by fear—the Satanic Panic.
You see, back in the mid-1980s, parents were terrified that Halloween had become dangerous. Urban legends about drug-laced candy or razor blades hidden in apples were widespread, and many parents felt they couldn’t let their kids out of sight for even a moment. Halloween, which was once a carefree evening of trick-or-treating in the neighborhood, had suddenly become a night filled with anxiety.
This is where Disneyland’s Little Monsters on Main Street came in.
The Origins of Little Monsters on Main Street
Back in 1989, the Disneyland Community Action Team—later known as the VoluntEARS—decided to create a safe, nostalgic Halloween experience for Cast Members and their families. Many schools in the Anaheim area were struggling to provide basic school supplies to students, and the VoluntEARS saw an opportunity to combine a safe Halloween with a charitable cause. Thus, Little Monsters on Main Street was born.
This event was not open to the general public. Only Disneyland Cast Members could purchase tickets, which were initially priced at just $5 each. Cast Members could bring their kids—but only as many as were listed as dependents with HR. And even then, the park put a cap on attendance: the first event was limited to just 1,000 children.
A Unique Halloween Experience
Little Monsters on Main Street wasn’t just another Halloween party. It was designed to give kids a safe, fun environment to enjoy trick-or-treating, much like the good old days. On Halloween night in 1989, kids in costume wandered through Disneyland with their pillowcases, visiting 20 different trick-or-treat stations. They also had the chance to ride a few of their favorite Fantasyland attractions, all after the park had closed to the general public.
The event was run entirely by the VoluntEARS—about 200 of them—who built and set up all the trick-or-treat stations themselves. They arrived at Disneyland before the park closed and, as soon as the last guest exited, they began setting up stations across Main Street, Adventureland, Frontierland, Fantasyland, and Tomorrowland. The event ran from 7:30 to 9:30 p.m., and by the time the last pillowcase-wielding kid left, the VoluntEARS cleaned everything up, making sure the park was ready for the next day’s operations.
It wasn’t just candy and rides, though. The event featured unique entertainment, like a Masquerade Parade down Main Street, U.S.A., where kids could show off their costumes. And get this—Disneyland even rigged up a Cast Member dressed as a witch to fly from the top of the Matterhorn to Frontierland on the same wire that Tinker Bell uses during the fireworks. Talk about a magical Halloween experience!
The Haunted Mansion “Tip-Toe” Tour
Perhaps one of the most memorable parts of Little Monsters on Main Street was the special “tip-toe tour” of the Haunted Mansion. Now, Disneyland’s Haunted Mansion can be a pretty scary attraction for younger kids, so during this event, Disney left the doors to the Stretching Room and Portrait Gallery wide open. This allowed kids to walk through and peek at the Haunted Mansion’s spooky interiors without actually having to board the Doom Buggies. For those brave enough to ride, they could, of course, take the full trip through the Haunted Mansion—or they could take the “chicken exit” and leave, no harm done.
Growing Success and a Bigger Event
Thanks to the event’s early success, Little Monsters on Main Street grew in size. By 1991, the attendance cap had been raised to 2,000 kids, and Disneyland added more activities like magic shows and hayrides. They also extended the event’s hours, allowing kids to enjoy the festivities until 10:30 p.m.
In 2002, the event moved over to Disney California Adventure, where it could accommodate even more kids—up to 5,000 in its later years. The name was also shortened to just Little Monsters, since it was no longer held on Main Street. This safe, family-friendly Halloween event continued for several more years, with the last mention of Little Monsters appearing in the Disneyland employee newsletter in 2008. Though some Cast Members recall the event continuing until 2012, it eventually made way for Disney’s more public-facing Halloween events.
From Little Monsters to Mickey’s Not-So-Scary and Oogie Boogie Bash
Starting in the early 2000s, Disney began realizing the potential of Halloween-themed after-hours events for the general public. These early versions of Mickey’s Halloween Party and Mickey’s Halloween Treat eventually evolved into today’s Mickey’s Not-So-Scary Halloween Party and Oogie Boogie Bash. Unfortunately, this also marked the end of the intimate, Cast Member-exclusive Little Monsters event, but it paved the way for the large-scale Halloween celebrations we know and love today.
While it’s bittersweet to see Little Monsters on Main Street fade into Disney history, its legacy lives on through these modern Halloween parties. And even though Cast Members now receive discounted tickets to Mickey’s Not-So-Scary and Oogie Boogie Bash, the special charm of an event created specifically for Disney’s employees and their families remains something worth remembering.
The Merch: A Piece of Little Monsters History
For Disney collectors, the exclusive merchandise created for Little Monsters on Main Street is still out there. You can find pins, name tags, and themed pillowcases on sites like eBay. One of the coolest collectibles is a 1997 cloisonné pin set featuring Huey, Dewey, and Louie dressed as characters from Hercules. Other sets paid tribute to the Main Street Electrical Parade and Pocahontas, while the pillowcases were uniquely designed for each year of the event.
While Little Monsters on Main Street may be gone, it’s a fascinating piece of Disneyland history that played a huge role in shaping the Halloween celebrations we enjoy at Disney parks today.
Want to hear more behind-the-scenes stories like this? Be sure to check out I Want That Too, where Lauren and I dive deep into the history behind Disney’s most beloved attractions, events, and of course, merchandise!
Theme Parks & Themed Entertainment
The Story of Mickey’s Not-So-Scary Halloween Party: From One Night to a Halloween Family Tradition
The spooky season is already in full swing at Disney parks on both coasts. On August 9th, the first of 38 Mickey’s Not-So-Scary Halloween Party (MNSSHP) nights for 2024 kicked off at Florida’s Magic Kingdom. Meanwhile, over at Disney California Adventure, the Oogie Boogie Bash began on August 23rd and is completely sold out across its 27 dates this year.
Looking back, it’s incredible to think about how these Halloween-themed events have grown. But for Disney, the idea of charging guests for Halloween fun wasn’t always a given. In fact, when the very first Mickey’s Not-So-Scary Halloween Party debuted on October 31, 1995, it was a modest one-night-only affair. Compare that to the near month-long festivities we see today, and it’s clear that Disney’s approach to Halloween has evolved considerably.
A Not-So-Scary Beginning
I was fortunate enough to attend that very first MNSSHP back in 1995, along with my then 18-month-old daughter Alice and her mom, Michelle. Tickets were a mere $16.95 (I know, can you imagine?), and we pushed Alice around in her sturdy Emmaljunga stroller—Swedish-built and about the size of a small car. Cast Members, charmed by her cuteness, absolutely loaded us up with candy. By the end of the night, we had about 30 pounds of fun-sized candy bars, making that push up to the monorail a bit more challenging.
This Halloween event was Disney’s response to the growing popularity of Universal Studios Florida’s own Halloween hard ticket event, which started in 1991 as “Fright Nights” before being rebranded as “Halloween Horror Nights” the following year. Universal’s gamble on a horror-themed experience helped salvage what had been a shaky opening for their park, and by 1993, Halloween Horror Nights was a seven-night event, with ticket prices climbing as high as $35. Universal had stumbled upon a goldmine, and Disney took notice.
A Different Approach
Now, here’s where Disney’s unique strategy comes into play. While Universal embraced the gory, scare-filled world of horror, Disney knew that wasn’t their brand. Instead of competing directly with blood and jump-scares, Disney leaned into what they did best: creating magical, family-friendly experiences.
Thus, Mickey’s Not-So-Scary Halloween Party was born. The focus was on fun and whimsy, not fear. Families could bring their small children without worrying about them being terrified by a chainsaw-wielding maniac around the next corner. This event wasn’t just a Halloween party—it was an extension of the Disney magic that guests had come to expect from the parks.
Disney had some experience with seasonal after-hours events, most notably Mickey’s Very Merry Christmas Party, which had started in 1983. But the Halloween party was different, as the Magic Kingdom wasn’t yet decked out in Halloween decor the way it is today. Disney had to create a spooky (but not too spooky) atmosphere using temporary props, fog machines, and, of course, lots of candy.
A key addition to that first event? The debut of the Headless Horseman, who made his eerie appearance in Liberty Square, riding a massive black Percheron. It wasn’t as elaborate as the Boo-to-You Parade we see today, but it marked the beginning of a beloved Disney Halloween tradition.
A Modest Start but a Big Future
That first MNSSHP in 1995 was seen as a trial run. As Disney World spokesman Greg Albrecht told the Orlando Sentinel, “If it’s successful, we’ll do it again.” And while attendance was sparse that night, there was clearly potential. By 1997, the event expanded to two nights, and by 1999, Mickey’s Not-So-Scary Halloween Party had grown into a multi-night celebration with a full-fledged parade. Today, in 2024, it’s a staple of the fall season at Walt Disney World, offering 38 nights of trick-or-treating, character meet-and-greets, and special entertainment.
Universal’s Influence
It’s interesting to reflect on how Disney’s Halloween event might never have existed without the competition from Universal. Just as “The Wizarding World of Harry Potter” forced Disney to step up their game with “Star Wars: Galaxy’s Edge,” Universal’s success with Halloween Horror Nights likely spurred Disney into action with MNSSHP. The friendly rivalry between the two parks has continually pushed both to offer more to their guests, and we’re all better off because of it.
So the next time you find yourself trick-or-treating through the Magic Kingdom, watching the Headless Horseman gallop by, or marveling at the seasonal fireworks, take a moment to appreciate how this delightful tradition came to be—all thanks to a little competition and Disney’s commitment to creating not-so-scary magic.
For more Disney history and behind-the-scenes stories, check out the latest episodes of the I Want That Too podcast on the Jim Hill Media network.
History
The Evolution and History of Mickey’s ToonTown
Disneyland in Anaheim, California, holds a special place in the hearts of Disney fans worldwide, I mean heck, it’s where the magic began after all. Over the years it’s become a place that people visit in search of memorable experiences. One fan favorite area of the park is Mickey’s Toontown, a unique land that lets guests step right into the colorful, “Toony” world of Disney animation. With the recent reimagining of the land and the introduction of Micky and Minnies Runaway Railway, have you ever wondered how this land came to be?
There is a fascinating backstory of how Mickey’s Toontown came into existence. It’s a tale of strategic vision, the influence of Disney executives, and a commitment to meeting the needs of Disney’s valued guests.
The Beginning: Mickey’s Birthdayland
The story of Mickey’s Toontown starts with Mickey’s Birthdayland at Walt Disney World’s Magic Kingdom. Opened in 1988 to celebrate Mickey Mouse’s 60th birthday, this temporary attraction was met with such overwhelming popularity that it inspired Disney executives to think bigger. The idea was to create a permanent, immersive land where guests could step into the animated world of Mickey Mouse and his friends.
In the early ’90s, Disneyland was in need of a refresh. Michael Eisner, the visionary leader of The Walt Disney Company at the time, had an audacious idea: create a brand-new land in Disneyland that would celebrate Disney characters in a whole new way. This was the birth of Mickey’s Toontown.
Initially, Disney’s creative minds toyed with various concepts, including the idea of crafting a 100-Acre Woods or a land inspired by the Muppets. However, the turning point came when they considered the success of “Who Framed Roger Rabbit.” This film’s popularity and the desire to capitalize on contemporary trends set the stage for Toontown’s creation.
From Concept to Reality: The Birth of Toontown
In 1993, Mickey’s Toontown opened its gates at Disneyland, marking the first time in Disney Park history where guests could experience a fully realized, three-dimensional world of animation. This new land was not just a collection of attractions but a living, breathing community where Disney characters “lived,” worked, and played.
Building Challenges: Innovative Solutions
The design of Mickey’s Toontown broke new ground in theme park aesthetics. Imagineers were tasked with bringing the two-dimensional world of cartoons into a three-dimensional space. This led to the creation of over 2000 custom-built props and structures that embodied the ‘squash and stretch’ principle of animation, giving Toontown its distinctiveness.
And then there was also the challenge of hiding the Team Disney Anaheim building, which bore a striking resemblance to a giant hotdog. The Imagineers had to think creatively, using balloon tests and imaginative landscaping to seamlessly integrate Toontown into the larger park.
Key Attractions: Bringing Animation to Life
Mickey’s Toontown featured several groundbreaking attractions. “Roger Rabbit’s Car Toon Spin,” inspired by the movie “Who Framed Roger Rabbit,” became a staple of Toontown, offering an innovative ride experience. Gadget’s Go-Coaster, though initially conceived as a Rescue Rangers-themed ride, became a hit with younger visitors, proving that innovative design could create memorable experiences for all ages.
Another crown jewel of Toontown is Mickey’s House, a walkthrough attraction that allowed guests to explore the home of Mickey Mouse himself. This attraction was more than just a house; it was a carefully crafted piece of Disney lore. The house was designed in the American Craftsman style, reflecting the era when Mickey would have theoretically purchased his first home in Hollywood. The attention to detail was meticulous, with over 2000 hand-crafted, custom-built props, ensuring that every corner of the house was brimming with character and charm. Interestingly, the design of Mickey’s House was inspired by a real home in Wichita Falls, making it a unique blend of real-world inspiration and Disney magic.
Mickey’s House also showcased Disney’s commitment to creating interactive and engaging experiences. Guests could make themselves at home, sitting in Mickey’s chair, listening to the radio, and exploring the many mementos and references to Mickey’s animated adventures throughout the years. This approach to attraction design – where storytelling and interactivity merged seamlessly – was a defining characteristic of ToonTown’s success.
Executive Decisions: Shaping ToonTown’s Unique Attractions
The development of Mickey’s Toontown wasn’t just about creative imagination; it was significantly influenced by strategic decisions from Disney executives. One notable input came from Jeffrey Katzenberg, who suggested incorporating a Rescue Rangers-themed ride. This idea was a reflection of the broader Disney strategy to integrate popular contemporary characters and themes into the park, ensuring that the attractions remained relevant and engaging for visitors.
In addition to Katzenberg’s influence, Frank Wells, the then-President of The Walt Disney Company, played a key role in the strategic launch of Toontown’s attractions. His decision to delay the opening of “Roger Rabbit’s Car Toon Spin” until a year after Toontown’s debut was a calculated move. It was designed to maintain public interest in the park by offering new experiences over time, thereby giving guests more reasons to return to Disneyland.
These executive decisions highlight the careful planning and foresight that went into making Toontown a dynamic and continuously appealing part of Disneyland. By integrating current trends and strategically planning the rollout of attractions, Disney executives ensured that Toontown would not only capture the hearts of visitors upon its opening but would continue to draw them back for new experiences in the years to follow.
Global Influence: Toontown’s Worldwide Appeal
The concept of Mickey’s Toontown resonated so strongly that it was replicated at Tokyo Disneyland and influenced elements in Disneyland Paris and Hong Kong Disneyland. Each park’s version of Toontown maintained the core essence of the original while adapting to its cultural and logistical environment.
Evolution and Reimagining: Toontown Today
As we approach the present day, Mickey’s Toontown has recently undergone a significant reimagining to welcome “Mickey & Minnie’s Runaway Railway” in 2023. This refurbishment aimed to enhance the land’s interactivity and appeal to a new generation of Disney fans, all while retaining the charm that has made ToonTown a beloved destination for nearly three decades.
Dive Deeper into ToonTown’s Story
Want to know more about Mickey’s Toontown and hear some fascinating behind-the-scenes stories, then check out the latest episode of Disney Unpacked on Patreon @JimHillMedia. In this episode, the main Imagineer who worked on the Toontown project shares lots of interesting stories and details that you can’t find anywhere else. It’s full of great information and fun facts, so be sure to give it a listen!
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